Facial Pattern Optical Barcode Finder Design

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Solution Overview

Problem

Conventional optical barcodes use generic and conspicuous finder patterns that lack aesthetic appeal and exclusivity, limiting their application in branded or personalized contexts.

Innovation Solution

The use of custom patterns, such as logos or facial images, as functional patterns in optical barcodes, allowing for aesthetically pleasing and exclusive designs that can be recognized and decoded using software, enabling unique branding and functionality.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Shape

If conventional generic finder patterns are used in optical barcodes, then the barcode can be reliably decoded, but the design lacks aesthetic appeal and branding capability

Engineering Contradiction:
Improveaesthetic appealVSAvoiddecodability
Core Design Contradiction:
ShapeVSReliability

Solution Approach 1:

The patent merges the functional finder pattern with custom branded graphics or facial patterns. The custom pattern serves dual purposes: it maintains the finder pattern functionality for reliable decoding while simultaneously providing aesthetic appeal and branding capability. This integration resolves the contradiction by combining two previously separate functions into a unified design element.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The custom pattern is designed to perform multiple functions simultaneously: it acts as a finder pattern for decoding, serves as a branding element, and provides aesthetic value. This multi-functionality allows the same graphical element to satisfy both the reliability requirement for decoding and the aesthetic/branding requirement, thereby resolving the technical contradiction.

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Shape

If custom patterns such as logos or facial images are used as finder patterns, then aesthetic appeal and branding capability are enhanced, but the complexity of recognition and decoding increases

Engineering Contradiction:
Improveaesthetic appealVSAvoidrecognition complexity
Core Design Contradiction:
ShapeVSDevice complexity

Solution Approach 1:

The custom pattern is designed to be self-identifying through inherent characteristics such as facial recognition features or unique logo elements. The system uses these distinctive features to automatically identify and locate the finder pattern without requiring complex external verification processes. This self-service approach reduces recognition complexity while maintaining aesthetic appeal and branding capability.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The patent modifies specific parameters of the custom pattern such as size, contrast, and geometric arrangement to optimize both aesthetic appeal and decoding efficiency. By carefully controlling these parameters, the system maintains simplicity in recognition and decoding processes while allowing creative freedom in design, thus resolving the contradiction between aesthetics and complexity.

Inventive Principle:
Principle #35Parameter changes

3Adaptability or versatility

If conventional generic markings are used, then the barcode structure remains simple, but branding opportunities and user interaction are limited

Engineering Contradiction:
Improvebranding capabilityVSAvoidpattern structure
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent incorporates branding elements and custom patterns into the barcode design in advance, before the actual decoding process. This preliminary integration of branding capabilities allows the barcode to serve both functional and marketing purposes simultaneously, enhancing adaptability and versatility without requiring additional complex structures or processes during operation.

Inventive Principle:
Principle #10Preliminary action

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

Custom pattern systems can identify and decode optical barcodes using custom graphics, providing an exclusive and branded experience by utilizing facial recognition technology, enhancing user interaction and branding opportunities.

Implementation Method 1

an optical sensor (e.g., a camera sensor) of the smart phone...capture an image of the poster that includes the particular optical barcode

Methodology Applied
Scientific EffectLight reflection: Reflection

Implementation Method 2

custom pattern systems can identify and decode optical barcodes using custom graphics, providing an exclusive and branded experience by utilizing facial recognition technology

Methodology Applied
Scientific EffectFacial recognition:

Data Source

PatentUS11321597B2Facial patterns for optical barcodes
Publication Date: 2022.05.03 SNAP INC
  • US11321597B2 patent drawing
  • US11321597B2 patent drawing
  • US11321597B2 patent drawing

AI summary

Systems and methods for using facial patterns for information access via optical barcodes are provided. In example embodiments, a computer accesses an image. The computer determines, using facial recognition, that the accessed image includes a face. The computer determines, using the face, an orientation of the image. The computer decodes, based on the determined orientation of the image, data encoded within the geometric shape. The computer may then access a resource based on the decoded data. In some aspects, a graphical output may be presented on a display device indicating the accessed resource.