Fast View Tiles for Retail Customer Data

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Solution Overview

Problem

Sales consultants in retail environments face distractions when accessing customer data, leading to inadequate assistance and missed opportunities due to the need to focus on web content rather than the customer.

Innovation Solution

The implementation of 'fast view' tiles, which are digitally constructed using image and color layers, providing concise customer information through a dashboard, allowing salespersons to quickly glance at purchasing history, sales volume, and other relevant data without intensive analysis.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If sales consultants access customer data through traditional web interfaces with graphs and charts, then comprehensive customer information is provided, but the sales consultant's attention is diverted from the customer

Engineering Contradiction:
Improvecustomer information accessVSAvoidconsultant attention time
Core Design Contradiction:
Loss of informationVSLoss of time

Solution Approach 1:

The customer data is segmented into multiple fast view tiles, each displaying a specific aspect (e.g., sales volume, purchasing history, preferences). This allows the consultant to access only the most relevant information at a glance without being overwhelmed by comprehensive data, thus maintaining customer focus while still accessing needed information.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent transforms traditional two-dimensional web pages with graphs and charts into a three-dimensional dashboard interface with layered fast view tiles. This dimensional change allows information to be organized in depth layers, enabling consultants to quickly scan surface-level summaries and drill down only when necessary, reducing the time their attention is diverted from customers.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Loss of information

If detailed customer data is displayed through traditional dashboards with multiple graphs and charts, then comprehensive analysis is enabled, but the interface complexity increases and requires more time to interpret

Engineering Contradiction:
Improvecustomer data completenessVSAvoidinterface complexity
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

Complex customer data is divided into discrete, manageable fast view tiles organized in layers. Each tile presents a specific data category (sales volume, purchasing patterns, preferences) in a simplified visual format. This segmentation reduces interface complexity by preventing information overload while maintaining data completeness through organized accessibility.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

Different regions of the dashboard interface have different levels of detail and complexity. Fast view tiles on the surface provide simplified summaries, while deeper layers contain more detailed information. This local quality approach allows the interface to adapt its complexity to the user's immediate needs, reducing overall perceived complexity while preserving comprehensive data access.

Inventive Principle:
Principle #3Local quality

3Loss of information

If sales consultants read customer data from web pages or charts, then thorough understanding is achieved, but customer assistance quality decreases due to distraction

Engineering Contradiction:
Improvedata comprehensionVSAvoidcustomer service quality
Core Design Contradiction:
Loss of informationVSEase of operation

Solution Approach 1:

The dashboard pre-processes and pre-organizes customer data into intuitive fast view tiles before the consultant needs to access it. Key information such as customer preferences, recent purchases, and sales volume are already synthesized and displayed in easily interpretable formats, eliminating the need for consultants to spend time analyzing raw data and allowing them to immediately focus on assisting customers with informed insights.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent replaces the mechanical process of reading and interpreting traditional web pages and charts with an automated visual information presentation system. The dashboard automatically generates and updates fast view tiles based on customer data, substituting the manual cognitive process of data analysis with an automated visual interface that delivers comprehensible information instantaneously, thus maintaining service quality while ensuring data comprehension.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

Data Source

PatentUS10249071B2User interface with fast view tiles
Publication Date: 2019.04.02 SAP SE
  • US10249071B2 patent drawing
  • US10249071B2 patent drawing
  • US10249071B2 patent drawing

AI summary

Provided are devices and methods for generating a view tile for a user interface. In one example, the method may include generating a top image layer comprising a plurality of transparent segments which are capable of representing a plurality of values based on which of the plurality of transparent segments are filled in with a color, generating a background color layer including the color, and overlaying the top image layer on the background color layer to generate a view tile representing a value from among the plurality of values. The generated view tile may provide a quick overview of an item with only a glance without requiring the viewer to read information in detail allowing the viewer to provide their attention to other activities.