Federated Identity Resolution Framework for Privacy Compliance
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Solution Overview
Problem
Existing technologies face challenges in providing centralized solutions for resolving market dominant identifiers while adhering to diverse regional privacy regulations and opt-out guidelines, such as GDPR and CCPA.
Innovation Solution
A centralized data store framework that unifies identifiers through real-time endpoints, allowing for interoperability between different identifiers, and supports publishers working with multiple identity providers by mapping hashed emails to unified client identifiers and syncing partner-specific identifiers.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If a centralized data store framework unifies identifiers through real-time endpoints, then interoperability between identifiers is improved, but device complexity increases
Solution Approach 1:
The patent introduces a centralized identity resolution service as an intermediary that mediates between multiple identifier systems. This service contains a unified data store that maps various identifiers (cookies, device IDs, email hashes) to a common user profile, enabling interoperability without requiring each system to directly integrate with every other identifier system.
Solution Approach 2:
The centralized data store framework implements a universal identifier resolution mechanism that handles multiple types of identifiers through a single unified interface. The system can resolve cookies, device IDs, email addresses, and other identifiers through the same real-time endpoint, eliminating the need for separate resolution systems for each identifier type.
2Reliability
If hashed emails are mapped to unified client identifiers in real-time, then user addressability is enhanced, but data processing time increases
Solution Approach 1:
The system performs preliminary actions by pre-hashing email addresses and pre-establishing mappings in the centralized data store before real-time resolution is needed. When an email needs to be resolved, the hashing and initial mapping work has already been done, allowing for faster real-time lookup and resolution.
Solution Approach 2:
The patent replaces traditional mechanical identifier matching systems with a data-driven approach using hashed email comparisons in a centralized data store. Instead of relying on complex mechanical or algorithmic matching of raw identifiers, the system substitutes this with efficient hashing and comparison operations that can be performed rapidly in a centralized database environment.
3Loss of information
If partner-specific identifiers are synced to the graph, then data connections are enriched, but device complexity increases
Solution Approach 1:
The patent merges partner-specific identifier data into a unified identity graph. Instead of maintaining separate data structures for each partner's identifiers, the system combines all partner-specific identifiers with core user data in a single centralized graph, enriching data connections while simplifying management through unification.
Data Source
AI summary
The inventions disclosed herein relate to a federated identity resolution framework that provides resolution across any new market dominant identifier while respecting the usage guidelines for those identifiers, using a data store that can serve real time requests. There are two portions of this data store. The first portion contains raw emails associated with a fp cookie and can return the raw email of the user when a cookie/session id is passed as input. The second portion of the data store contains hashed email associated with other online identifiers.