Feed Companion Ad Triggering Based on User Engagement
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Solution Overview
Problem
Current systems struggle to effectively display companion advertisements in feed environments due to user navigation and engagement challenges, leading to cluttered interfaces and reduced advertisement impact.
Innovation Solution
Implement a dynamic system that selects and presents auxiliary content, such as companion advertisements, based on user interaction and engagement metrics like visibility, playback duration, and endorsement, allowing for real-time inclusion and removal within the feed interface.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If companion advertisements are displayed in feed environments, then advertisement revenue is increased, but user interface clutter increases and user experience deteriorates
Solution Approach 1:
The system dynamically adjusts the presence and visibility of companion advertisements based on user engagement metrics. Companion ads are not statically displayed but are activated only when specific engagement conditions are met, making the advertisement system adaptive to user behavior while controlling interface clutter
Solution Approach 2:
The system changes the display parameters of companion advertisements based on engagement thresholds. When engagement metrics (such as video completion rate, likes, shares) exceed predetermined thresholds, companion ads are activated with specific display parameters; otherwise, they remain hidden or reduced in visibility
2Quantity of substance
If companion advertisements are displayed for all video advertisements in feed, then advertisement coverage is increased, but relevance to user interest decreases
Solution Approach 1:
The system uses engagement metrics as feedback signals to determine whether to display companion advertisements. User interactions with video content (completion, likes, shares, comments) provide feedback that triggers or prevents companion ad display, ensuring ads are shown only when user engagement indicates potential interest
Solution Approach 2:
The system pre-establishes engagement thresholds and criteria before displaying companion advertisements. By setting predetermined engagement levels that must be met beforehand, the system ensures that companion ads are only displayed when user engagement has already demonstrated sufficient interest, maintaining relevance while increasing coverage
3Duration of action of moving object
If companion advertisements remain visible after video completion, then sustained advertisement impression is provided, but user interface complexity increases
Solution Approach 1:
The visibility and persistence of companion advertisements are dynamically controlled based on ongoing user engagement. Companion ads can remain visible after video completion only if engagement conditions continue to be met, and their display parameters are continuously adjusted based on user behavior, reducing unnecessary interface complexity
Data Source
AI summary
Systems and methods are provided for dynamically providing and presenting auxiliary content associated with feed items included in a feed. In an embodiment, a client device can include a presentation component configured to render a interface on a display of the device, the user interface comprising a feed with scrollable content items that are continuously updated based on information provided by a server device associated with the feed. The client device can further include an input component configured to facilitate navigation of the feed, and an engagement component configured to identify a content item included in the feed that is associated with a defined level of user engagement based in part on visibility of the content item as presented via the display in response to the navigation of the feed. An auxiliary content item is received and integrated into the interface based on the identification of the content item.