Filtered Advertisement Listings for Exclusivity Compliance
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Solution Overview
Problem
Content-based Internet sites face revenue generation challenges due to potential violations of exclusivity arrangements when receiving advertisements from listings providers, as these providers often cannot monitor and filter ads in real-time to avoid displaying competitor ads.
Innovation Solution
A system and method that allow Internet distribution partners to define filters for advertisement listings, specifying desired or excluded characteristics, which are applied by the advertisement listings provider to ensure compliance with exclusivity agreements and user preferences, using filter identification codes within HTTP requests, enabling the selection of filters based on time, source, and other factors.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If an Internet site receives advertisement listings from a listings provider to generate revenue, then advertising revenue increases, but exclusivity arrangements with advertisers may be violated
Solution Approach 1:
The system applies filters to advertisement listings in advance before they are delivered to the Internet site. The filtering process pre-identifies and removes ads that would violate exclusivity arrangements, ensuring compliance before the ads reach the distribution partner. This preliminary action prevents potential violations rather than detecting them after the fact.
Solution Approach 2:
The patent introduces an intermediary filtering system between the listings provider and the Internet site. This intermediary component receives all advertisement listings, applies filtering rules based on exclusivity arrangements, and only passes compliant ads to the distribution partner. The intermediary protects both the advertiser's exclusivity rights and the site's revenue generation capability.
2Reliability
If a listings provider manually monitors advertisements to ensure exclusivity compliance, then exclusivity arrangement compliance improves, but system complexity and costs increase
Solution Approach 1:
The filtering system operates autonomously without requiring human intervention. The system automatically receives advertisement listings, applies predefined filtering rules, identifies compliant ads, and delivers them to the Internet site. This self-service approach eliminates the need for manual monitoring while maintaining compliance reliability.
Solution Approach 2:
The patent replaces the mechanical system of manual human monitoring with an automated electronic filtering system. The system uses computer-based processes to receive, filter, and deliver advertisement listings automatically. This substitution eliminates the complexity and costs associated with human monitoring infrastructure while maintaining or improving compliance reliability.
3Reliability
If an Internet site develops its own advertising infrastructure to control ad placement, then exclusivity arrangement compliance improves, but infrastructure development costs and complexity increase
Solution Approach 1:
The filtering system acts as an intermediary layer between the listings provider and the Internet site, providing advertising placement control without requiring the site to build its own infrastructure. The filter receives listings from the provider, applies compliance rules, and delivers approved ads to the site. This intermediary approach gives the site control over ad placement while avoiding the complexity of developing proprietary advertising infrastructure.
4Reliability
If a listings provider filters advertisements in real-time to prevent exclusivity violations, then exclusivity arrangement compliance improves, but processing time and system resources increase
Solution Approach 1:
The system performs filtering as a preliminary step in the advertisement delivery process, before ads are sent to the Internet site. By applying filters in advance as part of the delivery workflow, the system ensures compliance without adding significant processing delays to the overall advertisement lifecycle. The filtering occurs during the natural handoff process between provider and distribution partner.
Data Source
AI summary
Methods and systems that allow an Internet distribution partner of an advertisement listings provider to receive filtered and masked listings for display on the website of the Internet distribution partner. The Internet distribution partner defines filters to be applied to ranked advertising listings provided by an advertising listing provider. The advertisement listings provider system applies the filter to the listings in its database and identify matches and/or excludes matches depending on the characteristic specified. The advertisement listings provider may then send the Internet distribution partner advertisement listings based on the application of one or more filter selected by the distribution partner. Thus, the advertisement listings provider and the Internet distribution partner are able to generate additional revenue without risking the Internet distribution partner's valuable relationships with its exclusive advertisers and without jeopardizing the Internet advertising distribution partner's relationships with its end users.