Mobile Device Finder Fee Assessment System
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Solution Overview
Problem
Small businesses face challenges in tracking the effectiveness of marketing strategies and advertising campaigns to drive consumer traffic to physical storefronts, making it difficult to measure the success of promotions and offer adequate compensation for directed traffic.
Innovation Solution
A system and method that transmit offer data to mobile devices, track user interactions and geographic locations, and generate authorization requests for finder's fees within predetermined time frames, enabling accurate assessment and payment for directed consumer traffic.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If traditional marketing strategies and advertisements are used to drive consumer traffic, then consumer traffic to the store increases, but the cost and resource intensity of developing marketing strategies increases
Solution Approach 1:
The patent introduces a mobile device as an intermediary between the consumer and the merchant. The mobile device receives offer data, tracks user interactions, and provides geographic location information, serving as a mediator that automates the marketing process and eliminates the need for complex manual marketing strategy development while driving consumer traffic
Solution Approach 2:
The system enables self-service marketing by automatically transmitting offer data to mobile devices, tracking user interactions, and assessing finder's fees without requiring merchant intervention in the tracking and measurement process. The mobile device itself performs the tracking and reporting functions
2Ease of operation
If outside vendors are hired to perform marketing actions, then the burden of developing marketing strategies is reduced, but the ability to track the success of campaigns deteriorates
Solution Approach 1:
The patent implements a feedback mechanism where the mobile device automatically reports back to the system when a user views an offer and when the user's geographic location indicates they have visited the merchant. This automated feedback loop provides precise measurement of campaign success without requiring manual surveys or polls
Solution Approach 2:
The patent replaces manual tracking methods (surveys and polls) with an automated electronic system that uses mobile device communications and geographic location tracking. This substitution of mechanical/manual processes with electronic automation enables precise tracking of campaign effectiveness
3Loss of information
If surveys and polls are used to measure the reason consumers visited the store, then consumer feedback is obtained, but the time and management effort required increases
Solution Approach 1:
The mobile device automatically performs the tracking and reporting function without requiring merchant intervention. When a user views an offer and subsequently visits the merchant (detected via geographic location), the system automatically records this information, eliminating the need for manual survey administration and data collection
Data Source
AI summary
A method for assessing a finder's fee for directing merchant traffic includes: transmitting, by a transmitting device, offer data related to an offer for the purchase of goods or services to a mobile communication device, wherein the related offer is associated with a merchant; receiving, by a receiving device, an indication that a user of the mobile communication device viewed the transmitted offer data; receiving, by the receiving device, an indication that the mobile communication device was located at a geographic location associated with the merchant within a predetermined period of time of the viewing of the transmitted offer data by the user of the mobile communication device; generating, by a processing device, an authorization request for a payment transaction for a finder's fee to be paid by the merchant; and transmitting, by the transmitting device, the authorization request.