Cross-Site Data Sharing via First-Party Cookie Cooperative
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Solution Overview
Problem
Existing content delivery systems rely on third-party cookies, which may be blocked by browsers, limiting the ability of websites to collect and aggregate user data across multiple sites, and struggle to select relevant content based on user browsing behavior without these cookies.
Innovation Solution
A system that uses first-party cookies to identify partner websites within a cooperative, generating code segments to request and share user data among these sites, allowing for the collection and analysis of user data without relying on third-party cookies, and uses this data to select and deliver relevant content to users.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If third-party cookies are used to collect and aggregate user data across multiple sites, then user data collection capability is improved, but reliability deteriorates due to browser blocking
Solution Approach 1:
The patent introduces an intermediary mechanism using first-party cookies stored on user devices to enable data sharing between partner websites. Instead of relying on third-party cookies that get blocked, the system uses cookies that are explicitly set and managed by the websites themselves, acting as trusted intermediaries for user identification and data aggregation across the partner network.
Solution Approach 2:
The patent inverts the traditional cookie model by switching from third-party cookies (which are blocked) to first-party cookies (which are trusted). This inversion fundamentally changes how cross-site data collection works, using cookies that websites control rather than relying on external cookie providers.
2Reliability
If first-party cookies are used to identify partner websites, then reliability of user data collection is improved, but device complexity increases due to code segment generation and data sharing mechanisms
Solution Approach 1:
The patent segments the data collection system into distinct functional components: first-party cookie management for identification, code segment generation for data requests, and a co-operative framework for partner website integration. This segmentation allows each component to be optimized independently while working together to achieve reliable cross-site data collection.
Solution Approach 2:
The first-party cookie mechanism serves multiple functions simultaneously: user identification, partner website recognition, and data sharing enablement. This multi-functionality reduces the need for separate complex systems, as the same cookie infrastructure supports all these operations across the partner network.
Data Source
AI summary
Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. An indication of receipt of a request is received from a user device to navigate to a first web based resource. The request includes an appended cookie when one is available on the requesting device. Partner web based resources are identified in a co-operative that includes the first web based resource. A code segment is provided that is configured to send, to respective entities associated with the identified partner web based resources, a second request to share user data with the first web based resource. The shared user data is data collected by a respective partner web based resource and is associated with the user device. The shared data is data that was collected by an entity associated with the respective partner web based resource and associated with the user device.