Flat Front Panel Blister Packaging for Toothbrush Graphics and Opening

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Solution Overview

Problem

Existing blister packages for oral care implements are difficult to open and have limitations in displaying graphics due to the contoured shape of the consumer-facing side, which makes printing and adhering decals challenging and expensive.

Innovation Solution

A package design featuring a transparent or translucent flat front panel and a contoured back panel, allowing for easy printing and decal application on the flat surface, with touch points to secure the toothbrush in place and prevent rotation, and an easy-open mechanism using a scored tab line.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If graphics are printed on the contoured consumer-facing side after thermoforming, then visibility and print area are improved, but manufacturing complexity and cost increase due to difficulty in forming quality graphics on the contoured surface

Engineering Contradiction:
Improvegraphics visibilityVSAvoidmanufacturing complexity
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The package is divided into two separate panels: a contoured back panel that provides structural support and product containment, and a flat front panel that serves as the consumer-facing display surface. This segmentation allows each panel to be optimized for its specific function - the front panel can be flat to enable easy, high-quality printing and decal application, while the back panel maintains the necessary contoured shape for product protection and blister formation.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The flat front panel acts as an intermediary between the contoured back panel and the consumer. It provides a smooth, flat surface for graphics and text that is not distorted by the contoured shape, while still allowing the toothbrush to be viewed through the transparent material. This intermediary panel solves the problem of printing on contoured surfaces by providing a flat printing surface that is positioned at the consumer-facing side.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Loss of information

If decals are placed on the contoured consumer-facing side subsequent to thermoforming, then graphics visibility is improved, but manufacturing cost increases and adhesion reliability decreases

Engineering Contradiction:
Improvegraphics visibilityVSAvoidmanufacturing cost
Core Design Contradiction:
Loss of informationVSEase of manufacture

Solution Approach 1:

The package structure separates the display function from the structural function by using a flat front panel for graphics and a contoured back panel for product containment. This segmentation allows decals and printed graphics to be applied to the flat front panel where adhesion is reliable and manufacturing is simple, rather than attempting to apply them to the contoured back panel.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The front and back panels are formed separately with their respective optimal shapes - the front panel is formed flat specifically to facilitate easy decal application and printing before assembly. This preliminary formation of the flat front panel enables cost-effective graphics application that would be difficult or impossible on a contoured surface.

Inventive Principle:
Principle #10Preliminary action

3Reliability

If the toothbrush is securely held in place during shipping, then product protection is improved, but the package becomes difficult to open

Engineering Contradiction:
Improveproduct protectionVSAvoidease of opening
Core Design Contradiction:
ReliabilityVSEase of operation

Solution Approach 1:

The sealing mechanism uses a friction-fit system between the front panel and back panel that provides strong holding force during shipping but allows easy separation when needed. The touch points create sufficient friction to secure the toothbrush firmly, while the overall seal design enables simple opening by pulling the panels apart, avoiding complex locking mechanisms that would make opening difficult.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The sealing function is extracted from a permanent or difficult-to-open structure and implemented through a simple friction-based seal between the two panels. The seal provides adequate protection during shipping through friction at the touch points, but can be easily opened by applying simple pulling force, separating the sealing function from complex locking mechanisms.

Inventive Principle:
Principle #2Taking out (Extraction)

4Reliability

If the contoured back panel is used to protect the toothbrush, then product protection is improved, but printing and decal application becomes difficult and expensive

Engineering Contradiction:
Improveproduct protectionVSAvoidgraphics application ease
Core Design Contradiction:
ReliabilityVSEase of manufacture

Solution Approach 1:

The package is segmented into a contoured back panel for product protection and a flat front panel for graphics display. This segmentation assigns the protective function to the contoured back panel while the flat front panel handles all printing and decal application, eliminating the conflict between protection and graphics application.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The flat front panel serves as an intermediary that carries all graphics and text, allowing the contoured back panel to focus solely on product protection without graphics. This intermediary approach transfers the graphics function from the contoured surface to a flat surface, making manufacturing simple and cost-effective while maintaining product protection.

Inventive Principle:
Principle #24Intermediary (Mediator)

Data Source

PatentEP3313748B1Oral care implement package
Publication Date: 2020.08.05 COLGATE PALMOLIVE CO
  • EP3313748B1 patent drawingFigure 1A~1B
  • EP3313748B1 patent drawingFigure 2

AI summary

A package (100) for an oral care implement such as one or more toothbrushes can include a transparent or translucent front panel (102) having a flat surface at a consumer-facing side of the package. The package can further include a transparent or translucent back panel (104) attached to the front panel, the back panel having a contoured surface, as well as text and/or graphics (116) on the front panel, wherein the package is configured to be displayed with the front panel of the package facing a viewing location. The front panel can further include an opening tab (120) defined by a tab line (122), a flap (126) defined, at least in part, by the tab line, and an opening cavity (124) in the back panel that is positioned behind the flap.