Flexible Shape-Memory Advertising Device for Goal Area Safety

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Solution Overview

Problem

Existing advertisement devices for sports fields, particularly near goal nets, pose safety risks to players due to collisions and are affected by humidity, leading to reduced visual impact.

Innovation Solution

A flexible advertisement device with shape-memory material, designed to resemble the goal net without being physically attached, featuring a support with a longitudinal channel and transverse orifices for anchoring, and a camouflage exterior to blend with the terrain, ensuring safety and maintaining visibility in rainy conditions.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of manufacture

If traditional advertisement devices are placed in the goal area, then advertisement impact is improved, but safety risk to sportspeople increases

Engineering Contradiction:
Improveadvertisement impactVSAvoidsafety risk
Core Design Contradiction:
Ease of manufactureVSObject-affected harmful factors

Solution Approach 1:

The patent introduces a flexible support structure as an intermediary element that allows the advertisement device to be positioned in the goal area without directly obstructing player movement. The flexible nature of this intermediary structure absorbs impact forces, preventing injury while maintaining advertisement visibility in the high-impact goal zone.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The advertisement device employs flexible materials for its support structure and mounting mechanisms. This flexibility allows the device to deform under impact rather than rigidly obstructing players, thereby reducing injury risk while maintaining structural integrity and advertisement display functionality in the goal area.

Inventive Principle:
Principle #30Flexible shells and thin films

2Illumination intensity

If transparent laminar elements are used for advertisement display, then visual impact is improved, but visibility deteriorates in humid conditions

Engineering Contradiction:
Improvevisual impactVSAvoidvisibility in humidity
Core Design Contradiction:
Illumination intensityVSObject-affected harmful factors

Solution Approach 1:

The patent addresses the humidity vulnerability of transparent laminar elements by changing the material parameters of the support structure and mounting components. By selecting materials with appropriate hydrophobic properties and structural characteristics, the device maintains its visual impact and advertisement clarity even in rainy or humid conditions, preventing misting and water accumulation.

Inventive Principle:
Principle #35Parameter changes

3Illumination intensity

If advertisement devices are placed vertically on the ground, then advertisement visibility is improved, but stability decreases

Engineering Contradiction:
Improveadvertisement visibilityVSAvoiddevice stability
Core Design Contradiction:
Illumination intensityVSStability of the object's composition

Solution Approach 1:

The patent transitions from a purely vertical ground-mounted configuration to a multi-dimensional positioning system that incorporates angled supports and adjustable mounting mechanisms. This dimensional change allows the advertisement device to achieve both optimal vertical visibility for spectators and camera angles, while the distributed multi-point anchoring provides enhanced stability against toppling forces.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

The device provides a safe and visually appealing advertisement solution that mimics being on the goal net without the risks of traditional devices, maintaining visibility and impact even in humid conditions.

Implementation Method 1

three-dimensional advertisement motifs (2) of flexible material having shape memory

Methodology Applied
Scientific EffectShape memory: Shape Memory Polymer

Data Source

PatentEP3010006B1Advertising device
Publication Date: 2020.06.03 ADNETGOAL
  • EP3010006B1 patent drawingFigure 1~2
  • EP3010006B1 patent drawingFigure 3~4
  • EP3010006B1 patent drawingFigure 5~6

AI summary

Advertising device comprising: a support having a lower support surface and a longitudinal channel in the upper part thereof for mounting and affixing an advertising poster, three-dimensional advertising motifs made from a flexible material having shape memory, means for fixing the advertising poster to the support, and means for fixing the support to the ground.