Flexible Display Circuit Board Holder for Rolling Stress Protection

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Solution Overview

Problem

Flexible display devices require an effective mechanism to accommodate their driving components, such as flexible circuit boards and printed circuit boards, while allowing for easy rolling and unrolling, which is not adequately addressed by existing technologies.

Innovation Solution

A display device design that includes a handle with a roller and holders to securely position and accommodate the flexible circuit board and printed circuit board, ensuring they are not damaged during rolling and unrolling, with a connection part to securely attach the printed circuit board to the holder, preventing separation and damage.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If flexible display devices are designed to be rolled and unrolled, then portability and user convenience are improved, but the driving components (circuit boards) are subjected to mechanical stress that can cause separation or damage

Engineering Contradiction:
ImproveportabilityVSAvoidcomponent integrity
Core Design Contradiction:
Ease of operationVSReliability

Solution Approach 1:

The circuit boards are nested within the holder structure, which provides a protective cavity that accommodates the driving components during rolling and unrolling operations. This nesting arrangement ensures components remain contained and protected while enabling the flexible display to be rolled.

Inventive Principle:
Principle #7Nested doll (Nesting)

Solution Approach 2:

The holder is pre-configured with positioning structures and connection parts that secure the circuit boards before rolling occurs. This preliminary arrangement of components within the holder prevents separation and damage during the subsequent mechanical stress of rolling and unrolling.

Inventive Principle:
Principle #10Preliminary action

2Reliability

If circuit boards are securely attached to prevent separation, then component reliability is improved, but the device structure becomes more complex

Engineering Contradiction:
Improvecomponent attachmentVSAvoidholder structure
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The holder integrates multiple functions into a single structure: it provides accommodation space for circuit boards, includes positioning structures for secure attachment, and offers protection during rolling. This merging of functions reduces the need for separate components and simplifies the overall device structure.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The holder is designed as a multi-functional component that simultaneously serves as a protective enclosure, a mounting structure with positioning features, and a structural element that maintains component integrity during flexible deformation. This multi-functionality eliminates the need for additional separate structures.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS11723162B2Display device
Publication Date: 2023.08.08 SAMSUNG DISPLAY CO LTD
  • US11723162B2 patent drawing
  • US11723162B2 patent drawing
  • US11723162B2 patent drawing

AI summary

A display device includes a display module, a roller connected to a first end of the display module, a flexible circuit board connected to a second end of the display module, a printed circuit board facing a back surface of the display module and connected to the flexible circuit board, a first holder disposed between the printed circuit board and the display module, a second holder configured to accommodate the printed circuit board and the flexible circuit board, and a connection part protruding from the first holder toward the printed circuit board and connected to the printed circuit board.