Flexible Vehicle Display Winding for Space and Visibility

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Solution Overview

Problem

Existing vehicle display devices face limitations in space utilization, as fixed installations reduce forward visibility and require additional space for larger displays, and power inefficiencies arise from constant operation regardless of display exposure.

Innovation Solution

A flexible display device with a retractable and extendable design, utilizing magnets, guides, and a motor-driven mechanism to control display exposure, along with a sensor system to manage power usage based on display position.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If a fixed display is installed in a vehicle, then the display can provide visual information, but the installation position is fixed which limits space utilization and forward visibility

Engineering Contradiction:
Improvespace utilizationVSAvoidforward visibility
Core Design Contradiction:
Adaptability or versatilityVSEase of operation

Solution Approach 1:

The display device transitions from a fixed installation to a movable one, capable of moving up and down or left and right along a guide. This dynamic positioning allows the display to be adjusted according to different usage scenarios, improving space utilization while maintaining forward visibility when not in use.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The display device is divided into separate functional components: the display screen, the guide mechanism, and the motor-driven actuation system. This segmentation allows independent optimization of each component, enabling the display to move along the guide without affecting the overall vehicle structure.

Inventive Principle:
Principle #1Segmentation

2Adaptability or versatility

If a pop-up style movable display is used, then the display can be stored and extended, but a separate accommodation space is required which increases the size of the accommodation space

Engineering Contradiction:
Improvedisplay mobilityVSAvoidaccommodation space
Core Design Contradiction:
Adaptability or versatilityVSVolume of stationary object

Solution Approach 1:

The display device is nested within the dashboard structure, moving along a guide that is integrated into the dashboard. The motor-driven mechanism is compact and integrated into the accommodation space, allowing the display to extend and retract without requiring additional external space.

Inventive Principle:
Principle #7Nested doll (Nesting)

3Loss of information

If an entire LCD screen is operated, then the display can show full-screen information, but all power is used regardless of the degree of exposure

Engineering Contradiction:
Improvedisplay information completenessVSAvoidpower consumption
Core Design Contradiction:
Loss of informationVSUse of energy by moving object

Solution Approach 1:

The display system implements selective activation of display regions based on the exposed area. When the display is partially extended, only the exposed portion is activated, reducing power consumption while maintaining complete information display in the visible region.

Inventive Principle:
Principle #3Local quality

4Adaptability or versatility

If a movable display device with guide and motor mechanism is implemented, then the display can move and adjust position, but the device complexity increases

Engineering Contradiction:
Improvedisplay positioning flexibilityVSAvoidmechanism complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent replaces complex mechanical positioning systems with a motor-driven mechanism that moves the display along a simple guide. The guide provides structural support and movement constraints, while the motor provides precise actuation, simplifying the overall mechanical complexity.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

The device minimizes space requirements, enhances visibility by adjusting display size, and optimizes power consumption by only activating exposed areas.

Implementation Method 1

The display part and the rear protection cover may include a plurality of magnets provided at related positions in a vertical direction, and the rear protection cover may be attached to and detached from the display part by a magnet.

Methodology Applied
Scientific EffectMagnetic attraction: Magnetism

Data Source

PatentEP4328064B1Flexible display device for a vehicle
Publication Date: 2025.07.02 HYUNDAI MOBIS CO LTD
  • EP4328064B1 patent drawingFigure 1
  • EP4328064B1 patent drawingFigure 2
  • EP4328064B1 patent drawingFigure 3A

AI summary

A flexible display device for a vehicle includes a casing having an opening, a display part to be retracted or extended into or out of the casing through the opening, a display driver configured to move the display part, and a display winder configured to wind the display part based on movement of the display part.