Flexible Row Count Card Tier for Variable Greeting Card Depth Display
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Standard greeting card display fixtures are ill-equipped to handle thicker electronic and multimedia greeting cards, as they are inflexible and unable to accommodate varying card sizes effectively, limiting the display capacity.
Innovation Solution
A flexible row count card tier system that includes both permanent and adjustable flexible card rows, allowing for adjustable row depth and number by moving flexible card rows between open and closed positions, enabling the display to adapt to different card densities and sizes.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If standard greeting card display fixtures are used, then the structure is simple and fixed, but the display capacity is limited and cannot accommodate varying card sizes
Solution Approach 1:
The patent applies the dynamics principle by making card rows movable rather than fixed. Card rows can be shifted horizontally along the display fixture to adjust row depth and spacing. This dynamic adjustment mechanism allows the same fixture to accommodate different card sizes (including thicker electronic and multimedia cards) while maintaining a relatively simple overall structure.
Solution Approach 2:
The display fixture is segmented into multiple independent card rows that can be adjusted individually. Each card row can be moved independently to create varying row depths (e.g., 1-inch or 2-inch depths), allowing flexible configuration to match different merchandising needs and card densities without redesigning the entire fixture.
2Adaptability or versatility
If fixed row depth is used, then the fixture structure is simple, but it cannot accommodate thicker electronic and multimedia greeting cards
Solution Approach 1:
Card rows are designed with movable components that allow dynamic adjustment of row depth. By shifting card rows horizontally, the effective depth of each row can be increased to accommodate thicker electronic and multimedia greeting cards, or decreased to optimize space for standard cards, all within the same fixture structure.
Solution Approach 2:
The patent changes the parameter of row depth from a fixed value to an adjustable parameter. Card rows can be repositioned to create different depth configurations (such as 1-inch or 2-inch depths), allowing the fixture to adapt to varying card thicknesses and sizes without requiring multiple different fixture types.
3Length of moving object
If flexible card rows are opened to increase row depth, then thicker cards can be accommodated, but the number of display rows decreases
Solution Approach 1:
The fixture employs dynamic row configuration where card rows can be shifted to create deeper rows when needed. This allows operators to optimize between row depth and number of rows based on the specific merchandising requirements - for example, creating fewer deeper rows for thick multimedia cards or more shallow rows for standard cards, maximizing display capacity in either scenario.
Solution Approach 2:
The display fixture is divided into independently adjustable card rows that can be reconfigured based on needs. When thicker cards need to be displayed, specific rows can be extended in depth by moving adjacent rows, while other areas can maintain higher row counts, allowing flexible optimization of the overall display space.
Data Source
AI summary
A flexible row count card tier for attachment to a retail greeting card display unit. The flexible row count card tier contains both permanent card rows and flexible card rows. The flexible row count card tier may be adapted to have a differing number of card rows by opening or closing one or more of the flexible card rows. Closing a flexible card row creates one less row but increases the depth of the card row directly below the closed flexible card row. The number and depth of rows can be adjusted depending on the merchandising and card density need per season or retailer productivity.