Flexible Sliding Display for Aspect Ratio Matching

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Solution Overview

Problem

The letter box area on a display hinders the sense of immersion for users when the aspect ratios of content and the display are mismatched.

Innovation Solution

An electronic device with a flexible display that adjusts its exposed area and display direction based on sliding operations, using sensors to identify optimal aspect ratios and orientations for full-screen content presentation.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Manufacturing precision

If the display area is fixed to match a specific aspect ratio, then the manufacturing precision is improved, but the adaptability to different content aspect ratios deteriorates

Engineering Contradiction:
Improvedisplay areaVSAvoidcontent aspect ratio
Core Design Contradiction:
Manufacturing precisionVSAdaptability or versatility

Solution Approach 1:

The flexible display area is made dynamically adjustable through sliding operation. The display region can be extended or reduced in size along the sliding direction, allowing the display to adapt its aspect ratio dynamically to match different content requirements while maintaining manufacturing precision of the display panel itself

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The physical parameter of the display area (size and aspect ratio) is changed through mechanical sliding operation. By adjusting the exposed area of the flexible display, the system transforms the display parameters to match the content aspect ratio, resolving the contradiction between fixed manufacturing precision and variable adaptability

Inventive Principle:
Principle #35Parameter changes

2Adaptability or versatility

If the exposed area of the flexible display is extended to maximize content display, then the user immersion is improved, but the device complexity increases

Engineering Contradiction:
Improvecontent display areaVSAvoidsliding mechanism
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The housing is divided into movable and fixed portions, with the second housing capable of sliding relative to the first. This segmentation allows the display area to be adjusted independently through the sliding mechanism, enabling flexible content display while managing device complexity through modular design

Inventive Principle:
Principle #1Segmentation

Data Source

PatentUS12474740B2Electronic device comprising flexible display and operating method thereof
Publication Date: 2025.11.18 SAMSUNG ELECTRONICS CO LTD
  • US12474740B2 patent drawing
  • US12474740B2 patent drawing
  • US12474740B2 patent drawing

AI summary

An example electronic device includes a first housing, a second housing connected with the first housing and configured to perform a sliding operation, a driving device that adjusts the sliding operation, a flexible display, at least one sensor, and at least one processor. The processor is configured to control the electronic device to display content via at least a portion of a first area of the flexible display, identify an aspect ratio of the content, obtain orientation information of the electronic device using the sensor, and identify size information of a second area of the flexible display capable of maximally displaying the content with the identified aspect ratio of the content based on the obtained orientation information, the first area and the second area being one surface of an exposed area of the flexible display, and the second area being an area extended or reduced from the first area.