Flip-Up Display Header with Automatic Deployment for Retail Visibility
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Solution Overview
Problem
Conventional product display packaging fails to effectively showcase product indicia during both shipping and display, necessitating an improved solution for retail visibility.
Innovation Solution
A product display system featuring a tray with a flip-up display header that automatically transitions from a retracted shipping position to an extended display position, utilizing an elastic member as an actuator to pivot the header board and stem, allowing for enhanced product indicia visibility when deployed.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If the display header is kept in a fixed extended position, then product indicia visibility is improved, but shipping space utilization deteriorates
Solution Approach 1:
The display header is designed to be dynamic rather than fixed, capable of transitioning between an extended display position for visibility and a retracted shipping position for compact storage. The elastic member enables automatic movement between these states, allowing the header to adapt its position based on whether the product is being shipped or displayed.
Solution Approach 2:
The display header can be nested within or against the tray structure when in the retracted position, allowing it to occupy minimal space during shipping. The stem of the header can be positioned within the tray's interior space or against the back wall, effectively nesting the header component within the overall packaging structure.
2Ease of operation
If manual intervention is required to extend the display header, then control over display positioning is improved, but ease of operation deteriorates
Solution Approach 1:
The display header is designed to deploy itself automatically using the elastic member as a power source. When the packaging is opened or the tray is removed from its shipping container, the elastic member automatically propels the header from the retracted to the extended position without requiring manual intervention. The system serves itself by using stored elastic energy to perform the deployment action.
Solution Approach 2:
The elastic member is pre-loaded with potential energy during the packaging assembly process or manufacturing stage. This preliminary action of storing energy in the elastic member ensures that when the time comes for display deployment, the header can automatically extend without requiring additional manual effort or external power sources.
3Ease of manufacture
If the display header structure is simplified for easy manufacturing, then ease of manufacture is improved, but reliability of automatic deployment deteriorates
Solution Approach 1:
The display header is divided into distinct functional components: the header board for displaying indicia, the stem for transmission of motion, and the elastic member for providing deploying force. This segmentation allows each component to be manufactured independently using simple, cost-effective processes while ensuring that the assembled system achieves reliable automatic deployment through the coordinated function of its parts.
Applied Scientific Principles
This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.
Function Achieved in This Case
The system ensures product indicia are obscured during shipping and automatically displayed prominently when the packaging is removed, optimizing retail product visibility without manual intervention.
Implementation Method 1
The actuator can be an elastic member, for example. In certain embodiments, the elastic member can include an elastic cord having barbs attached to opposing ends thereof for securing the elastic member to the tray. The biasing force applied to the stem of the display header by the elastic member can automatically conjointly pivot the header board and the stem of the display header about the pivot axis to the upright extended display position.
Data Source
AI summary
A product display can include a product support structure, and a flip-up display header movably and integrally coupled to the product support structure. The display header is automatically movable with respect to the product support structure from a retracted shipping position to an extended display position.