Flippable Ad Unit for Multi-Panel Information Display
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Solution Overview
Problem
Existing online ad formats, as standardized by the Interactive Advertising Bureau (IAB), limit the amount of information advertisers can convey to viewers, making it difficult for advertisers to provide additional details or follow-on actions without degrading the viewer's experience, often requiring navigation away from the current webpage.
Innovation Solution
Implementing multi-dimensional, flippable ad units that include a primary ad display and alternate ad displays, allowing advertisers to present additional information through a rotating or flipping interface, which can be loaded on media devices and displayed without leaving the current webpage, using animation to enhance the viewer experience.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If advertisers use traditional online ad formats following IAB standards, then the ad structure is simple and standardized, but the amount of information that can be conveyed to viewers is limited
Solution Approach 1:
The advertisement is divided into multiple flippable panels, each containing different information or calls to action. This segmentation allows the ad to convey more information overall while keeping each individual panel simple and manageable, resolving the contradiction between information quantity and structural complexity.
Solution Approach 2:
The patent introduces a temporal dimension to the traditional 2D ad format by adding flip animations that transition between different ad states. This dimensional change allows more information to be presented over time without increasing the spatial complexity of each frame, enabling advertisers to convey more information while maintaining simple ad structures.
2Loss of information
If advertisers include more information and follow-on actions in the ad, then more information is available to viewers, but the viewer's online experience is degraded
Solution Approach 1:
The advertisement uses dynamic flip animations that allow viewers to interact with the ad by flipping between different panels. This dynamic approach presents multiple information sets and calls to action without requiring viewers to navigate away from the current page, maintaining ease of operation while providing comprehensive information.
Solution Approach 2:
The flippable ad structure serves multiple functions within a single ad unit: it presents product information, provides calls to action, and maintains contextual navigation all in one interactive element. This multi-functionality allows the ad to provide comprehensive information while keeping the viewer engaged on the current page, improving both information delivery and user experience.
3Loss of information
If viewers click on the ad to find more information, then more information can be accessed, but context from the current webpage is lost
Solution Approach 1:
The flippable ad pre-presents multiple information panels and calls to action within the ad itself, eliminating the need for viewers to navigate to separate pages for additional information. This preliminary action ensures all necessary information is available upfront while maintaining contextual awareness, preventing both information loss and context loss.
Data Source
AI summary
A method for displaying ads on a media device includes a processor loading a flippable ad unit onto the media device, the flippable ad unit comprising a primary ad display and alternate ad displays; displaying the primary ad in the primary ad display of the flippable ad unit upon loading the flippable ad unit; receiving a select signal to rotate the flippable ad unit to an alternate ad display;rotating the flippable ad unit to display the selected alternate ad display; sending an ad request for an alternate ad; receiving the alternate ad for the selected alternate ad display; and displaying the alternate ad in the selected alternate ad display.