Interactive Flyer System Tile Segmentation and Zooming

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Solution Overview

Problem

Existing digital flyers are cumbersome due to large file sizes, slow browsing times, and lack of interactive features, requiring bulky software downloads and manual tagging for additional information, while providing limited feedback on viewer interaction.

Innovation Solution

An interactive digital flyer system that creates a flyer image tile set with multiple copies of a flyer image segmented into tiles for various zoom levels, allowing efficient display and interaction without proprietary software, and uses polygon mapping for contextual information and feedback generation.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Manufacturing precision

If high resolution digital images are used to create digital flyers, then image quality is improved, but file size increases and browsing time slows down

Engineering Contradiction:
Improveimage qualityVSAvoidbrowsing time
Core Design Contradiction:
Manufacturing precisionVSLoss of time

Solution Approach 1:

The patent segments the high-resolution flyer image into multiple smaller image tiles that can be loaded and displayed progressively. Instead of loading one large high-resolution image that slows browsing, the system divides it into manageable tiles that can be fetched and rendered incrementally, maintaining image quality while improving loading and browsing performance.

Inventive Principle:
Principle #1Segmentation

2Adaptability or versatility

If additional information and interactive features are added to digital flyers, then functionality is improved, but device resources and software complexity increase

Engineering Contradiction:
ImprovefunctionalityVSAvoidsoftware complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent implements a universal tile-based rendering architecture that handles multiple functions (display, zooming, panning, information overlay) through a single unified system. The same tile infrastructure supports both basic display and advanced interactive features, avoiding the need for separate complex software components for each function.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The patent introduces an intermediary layer (the tile system with overlay capabilities) that enables additional information and interactive features to be added to the flyer without modifying the core image display functionality. This intermediary layer handles the complexity of information integration while keeping the base system simple.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Measurement precision

If manual tagging and labeling are performed to add product information, then information accuracy is improved, but preparation time and operational burden increase

Engineering Contradiction:
Improveinformation accuracyVSAvoidpreparation efficiency
Core Design Contradiction:
Measurement precisionVSProductivity

Solution Approach 1:

The patent enables the system to automatically generate and manage information overlays based on the tile structure and viewer interactions. Instead of requiring manual tagging of all elements, the system self-generates relevant information displays based on what the viewer is currently examining, reducing preparation burden while maintaining information accuracy through context-relevant data presentation.

Inventive Principle:
Principle #25Self-service

4Adaptability or versatility

If proprietary frameworks and plug-ins are used to enable advanced digital flyer features, then functionality is improved, but initial download size and installation time increase

Engineering Contradiction:
Improveinteractive featuresVSAvoiddownload size
Core Design Contradiction:
Adaptability or versatilityVSQuantity of substance

Solution Approach 1:

The patent extracts the essential interactive functionality from bulky proprietary frameworks and implements it natively through the tile-based system. By taking out only the necessary core functions (zooming, panning, information overlay) and implementing them directly in the browser using standard technologies, the system eliminates the need for large initial downloads and complex installations while preserving advanced features.

Inventive Principle:
Principle #2Taking out (Extraction)

Data Source

PatentUS11301116B2Interactive flyer system
Publication Date: 2022.04.12 FLIPP OPERATIONS INC
  • US11301116B2 patent drawing
  • US11301116B2 patent drawing
  • US11301116B2 patent drawing

AI summary

An interactive flyer system is disclosed. The system includes a flyer image tiler for creating a flyer image tile set, the set including multiple copies of a flyer image segmented into a plurality of flyer image tiles with each copy representing the flyer image at one of a plurality of zoom levels, wherein a copy of the multiple copies is configured to fit within a viewport having a resolution, and a flyer image tile store for storing the flyer image tile set. There is also disclosed a method for displaying the interactive digital flyer.