Single-Blank Packaging with Foldable Graphic Block for Retail Display
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Solution Overview
Problem
Conventional packaging designs for retail display require multiple components and are not optimized for both shipping and display, lacking efficiency in material use and assembly.
Innovation Solution
A graphic block package design featuring a tray with foldably connected panels that collapse for shipping and unfold for retail display, allowing for a single-piece construction that supports graphic display and product packaging.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If multiple separate components are used to create telescoping graphic blocks, then the packaging can provide retail display functionality with graphics, but the device complexity and manufacturing assembly requirements increase significantly
Solution Approach 1:
The patent combines the tray and graphic block into a single integrated component formed from one continuous piece of material. The graphic block is integrally connected to the tray through fold lines, eliminating the need for separate components and adhesive assembly. This merging resolves the contradiction by maintaining retail display functionality while dramatically reducing device complexity from multiple components to a single unified structure.
Solution Approach 2:
The single-piece construction serves multiple functions: it provides both the tray for holding products and the graphic block for retail display information. The integrated design allows the same component to fulfill both packaging and marketing communication roles, achieving versatility without requiring separate dedicated components for each function.
2Stability of the object's composition
If multiple separate components are assembled together to form the packaging, then the packaging can achieve the desired display structure, but the ease of manufacture and assembly deteriorates due to multiple manufacturing and assembly steps
Solution Approach 1:
By forming the entire packaging structure from a single blank of material with pre-defined fold lines, the patent eliminates multiple assembly steps. The structural integrity is maintained through the integral connection at fold lines rather than through adhesive bonding of separate components, significantly improving ease of manufacture while preserving structural stability.
Solution Approach 2:
The single-piece construction is segmented into functional zones (tray portion, graphic block portion, front panel, side panels) defined by fold lines. This segmentation allows the structure to be folded into the three-dimensional display configuration without requiring assembly of separate components, resolving the contradiction between structural integrity and manufacturing simplicity.
3Adaptability or versatility
If the packaging is designed for retail display with graphics, then the visual appeal and product information are enhanced, but the volume and space required for shipping increases due to the extended display structure
Solution Approach 1:
The packaging employs dynamic folding mechanisms that allow the structure to transition between a compact flat state for shipping and an extended three-dimensional state for retail display. The fold lines enable the graphic block to collapse flat against the tray during shipping, minimizing volume, while allowing full expansion at the point of sale for maximum display impact.
Solution Approach 2:
The graphic block portions are designed to nest within or collapse against the tray structure when not in use. The collapsible side panels and front panel can be folded inward, allowing the entire display structure to be compacted into a space-efficient configuration for shipping while maintaining full display capability when deployed.
Data Source
AI summary
A graphic block package includes a tray configured to package and display product placed therein. A graphic block is foldably connected to the tray, wherein the graphic block includes a set of folding panels configured to collapse the graphic block for shipping and to support the graphic block for retail display.