Interactive 3D Footwear Customization Interface

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Solution Overview

Problem

Current systems for designing consumer products, such as footwear and athletic equipment, lack interactive and customizable interfaces that allow users to efficiently create and purchase personalized products online, limiting user engagement and product variability.

Innovation Solution

The development of computer-generated user interfaces on computing devices that enable users to customize various aspects of consumer products, including color, graphics, logos, and materials, through interactive tools and communication channels, allowing real-time design and purchase functionality.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If users are provided with extensive customization options for consumer products, then product variability and user engagement improve, but system complexity and interface difficulty increase

Engineering Contradiction:
Improveproduct variabilityVSAvoidinterface complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The customization interface is divided into multiple sequential steps (e.g., selecting base product, choosing colors, adding graphics, specifying materials). Each step presents a limited set of options, preventing overwhelming users while still allowing extensive overall customization. The interface segments complex product configuration into manageable discrete choices.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system transitions from traditional 2D interface elements to 3D visualized product models that users can rotate and examine from multiple angles. This dimensional enhancement allows users to better understand customization options and their effects on the final product, reducing interface complexity by making the system more intuitive and visually comprehensible.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Ease of operation

If real-time design visualization is implemented, then user engagement improves, but computing resources and processing time increase

Engineering Contradiction:
Improveuser engagementVSAvoidcomputing resource consumption
Core Design Contradiction:
Ease of operationVSUse of energy by moving object

Solution Approach 1:

The system implements real-time visualization at strategic moments rather than continuously. When users make selections, the system renders updated product views selectively rather than maintaining constant high-fidelity rendering. This partial action approach maintains user engagement through timely visual feedback while reducing overall computing resource consumption.

Inventive Principle:
Principle #16Partial or excessive action

Solution Approach 2:

The system uses simplified graphical representations and lower-resolution previews for real-time feedback, reserving high-fidelity rendering for final product confirmation stages. These simplified copies provide sufficient visual information for user decision-making while consuming significantly fewer computing resources than full-detail renders.

Inventive Principle:
Principle #26Copying

3Adaptability or versatility

If multiple customization options are provided, then product personalization improves, but manufacturing complexity increases

Engineering Contradiction:
Improveproduct personalizationVSAvoidmanufacturing complexity
Core Design Contradiction:
Adaptability or versatilityVSEase of manufacture

Solution Approach 1:

The customization system divides product configuration into independent modular components (upper materials, sole types, color zones, graphic elements). Each component can be selected and configured separately, allowing the manufacturing system to process customizations in discrete steps rather than as monolithic complex assemblies, thereby reducing manufacturing complexity.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system allows customization at specific localized regions of the product (different colors for different shoe areas, graphics on specific surfaces, materials for particular components). This localized approach to customization enables manufacturing processes to apply modifications only where needed rather than requiring complete product disassembly and reassembly, simplifying the manufacturing workflow.

Inventive Principle:
Principle #3Local quality

Data Source

PatentUS10304106B2Consumer products
Publication Date: 2019.05.28 NIKE INC
  • US10304106B2 patent drawing
  • US10304106B2 patent drawing
  • US10304106B2 patent drawing

AI summary

Computer based systems and methods allow designing (e.g., customization) of consumer products, such as articles of footwear, apparel, athletic equipment, etc., by users.