Footwear Display Apparatus Position Sensor Integration

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Solution Overview

Problem

Current methods fail to effectively capture the attention of potential customers by presenting unique features of footwear in a retail setting, as existing technologies lack an efficient means to display specific information about the article's features based on its position.

Innovation Solution

A device comprising a housing secured to the footwear, a position sensor to determine the article's position, and a display to present information stored in memory, allowing for position-specific information to be displayed to consumers, such as descriptions of features visible from different viewpoints.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If position-specific information display is implemented, then customer attention and sales are improved, but device complexity increases

Engineering Contradiction:
Improvesales effectivenessVSAvoiddevice complexity
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The display device is integrated into the footwear product itself, serving both as the product display medium and the information presentation device. The housing is secured to the footwear, making the footwear serve dual purposes: as the sold product and as the display apparatus, thereby reducing overall system complexity while improving sales effectiveness

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The system uses a position sensor to detect the footwear's orientation and displays corresponding pre-stored information about features visible from that position. This copying approach allows the system to present relevant information without requiring complex real-time analysis, balancing information effectiveness with device simplicity

Inventive Principle:
Principle #26Copying

2Loss of information

If position-specific information is displayed, then information relevance is improved, but manufacturing complexity increases

Engineering Contradiction:
Improveinformation relevanceVSAvoidmanufacturing complexity
Core Design Contradiction:
Loss of informationVSEase of manufacture

Solution Approach 1:

Information about footwear features is pre-stored in the device's memory corresponding to different positions and orientations. This preliminary preparation of information allows the system to quickly display relevant content based on sensor input without complex real-time processing, maintaining information relevance while simplifying manufacturing

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The information display is segmented by position - different information is displayed for different orientations (e.g., heel up, toe up, side view). This segmentation allows the system to provide highly relevant information for each position without requiring a single complex display system, as each position has its own pre-configured information set

Inventive Principle:
Principle #1Segmentation

Data Source

PatentUS9364042B2Footwear display apparatus and method
Publication Date: 2016.06.14 REEBOK INTERNATIONAL LIMITED
  • US9364042B2 patent drawing
  • US9364042B2 patent drawing
  • US9364042B2 patent drawing

AI summary

A device for presenting information about an article of footwear is disclosed, including: a housing for securing to the article of footwear; a position sensor disposed in the housing for determining a position of the device; a memory for storing information related to the article of footwear being in a first position; and a display for presenting the information about the article of footwear being in the first position based on the position of the device determined by the position sensor.