Frame-Synchronized Video Ad Display System
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Solution Overview
Problem
Existing online advertising methods, such as displaying ads before or during video playback, often result in low viewer engagement due to short ad exposure times or viewer fast-forwarding, as ads are not effectively integrated with video frames.
Innovation Solution
A method where advertisers associate ads with specific frames or time indices of videos, allowing these ads to be displayed proximate to the corresponding video frames during playback, with the option to minimize and display beneath the video player, ensuring longer visibility and user interaction.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Duration of action of moving object
If advertisements are displayed outside the video display at the end of the video, then the advertisement can be displayed with the video, but the advertisement is shown for a short period of time because the viewer will likely select another video or leave the web page
Solution Approach 1:
The patent applies preliminary action by displaying the advertisement simultaneously with the video content rather than after the video ends. The advertisement is shown in a separate pane next to the video player during video playback, ensuring the advertisement is visible during the entire video duration rather than competing for attention after the video concludes.
2Duration of action of moving object
If advertisements are shown inside the video display every few minutes during playback, then the advertisement can be displayed with the video, but viewers will most likely fast forward through these advertisements
Solution Approach 1:
The patent applies segmentation by dividing the display area into separate panes - the video plays in one pane while the advertisement displays in an adjacent pane. This spatial segmentation allows both the video and advertisement to coexist without interfering with each other, eliminating the need for viewers to fast forward through advertisements interrupting the video content.
Solution Approach 2:
The patent introduces a separate display pane as an intermediary space for the advertisement, positioned next to the video player. This intermediary arrangement allows the advertisement to be displayed without blocking or interrupting the video content, reducing the incentive for viewers to fast forward.
3Illumination intensity
If the advertisement is displayed proximate to the video frame during playback, then the advertisement visibility is improved, but the system complexity increases due to frame synchronization requirements
Solution Approach 1:
The patent applies copying by using a still frame (snapshot) from the video to serve as the background or contextual element for the advertisement display. Instead of requiring continuous real-time video processing and synchronization, the system captures a representative frame and displays the advertisement alongside it, significantly reducing computational complexity while maintaining visual relevance.
Data Source
AI summary
Systems and methods for delivering advertisements with a video. A video is received at a client device, and data identifying a frame of the video, and an advertisement associated with the frame of the video are identified. The video is displayed during a playback of the video on the client device, and it is determined from the data identifying the frame of the video that the frame of the video is displayed during the playback of the video. The advertisement and the frame of the video are displayed proximate to a display of the video in response to the determination.