Freestanding floor display of consumer products
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Solution Overview
Problem
Freestanding floor displays of consumer goods struggle to enhance visibility and recognition, especially in crowded environments, while maintaining aesthetic appeal and simplicity in maintenance and orientation.
Innovation Solution
The display system features packages with visually distinct front and back panels and visually similar end panels, arranged in specific orientations to form visually cohesive and informative displays that can be easily maintained and oriented on store floors.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If packages have virtually identical graphics on all panels to provide uniform appearance and multi-orientation capability, then ease of operation and adaptability improve, but the amount of information communicated to shoppers decreases
Solution Approach 1:
The patent applies local quality by assigning different graphic designs to different panels of the package. Specifically, the front panel has a first graphic design, the back panel has a second graphic design, and the end panels have a third graphic design. This allows each panel to serve its specific function while maintaining the overall symmetry of the display configuration.
Solution Approach 2:
The patent uses asymmetry in the graphic design distribution across panels while maintaining symmetric display configuration. The packages have asymmetric graphic arrangements on individual panels (front, back, ends are different), but when stacked in the display configuration, the overall display achieves symmetry with opposite packages having mirror-image orientations.
2Illumination intensity
If auxiliary banners are added to increase visibility and improve shopability, then visibility and recognition improve, but device complexity and maintenance requirements increase
Solution Approach 1:
The patent extracts the visibility-enhancing function from separate auxiliary banners and integrates it directly into the package graphics themselves. The graphic designs on the package panels (front, back, and end panels) are designed to be visually striking and informative, eliminating the need for additional banner materials while maintaining enhanced visibility and recognition.
Solution Approach 2:
The package graphics serve multiple functions simultaneously: they provide product information, enhance visibility and recognition, and create the desired aesthetic display appearance. This multi-functionality eliminates the need for separate auxiliary banners, reducing device complexity and maintenance requirements.
3Shape
If packages are specifically designed with identical graphics for uniform display appearance, then aesthetic appeal and ease of stacking improve, but the ability to communicate product information decreases
Solution Approach 1:
The patent applies local quality by assigning different graphic designs to different panels of the package. Specifically, the front panel has a first graphic design, the back panel has a second graphic design, and the end panels have a third graphic design. This allows each panel to serve its specific function while maintaining the overall symmetry of the display configuration.
Data Source
AI summary
Disclosed are freestanding displays of packaged consumer products, particularly consumer paper products. The packaged consumer goods generally comprise one or more goods disposed in a container, such as a folded paperboard box or film overwrap, having a plurality of graphic elements on the various container panels. The graphic elements are preferably disposed such that at least two panels are visually similar and two panels are visually distinct. The containers may be stacked in arrays to form a display having two faces that are visually similar and end faces that are visual mirror images of one another. The present freestanding display helps consumers recognize the packaged products from a distance even when displayed amongst other packaged goods in a crowded supermarket or club store.