Fuel Dispenser Display Personalization for Targeted Gaming Engagement
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Solution Overview
Problem
Current fueling environments struggle to effectively deliver personalized media and engage customers with secondary products and services during fueling transactions, as traditional methods like signage and social media are inefficient and fail to occupy users meaningfully.
Innovation Solution
A system and method utilizing an interactive fuel dispenser display to present personalized gaming applications and communications based on user attributes, predicted by machine learning models, to enhance user engagement and offer tailored incentives.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If traditional media delivery methods (signage, flyers, posters) are used to attract customers, then media delivery is simple and low-cost, but customer engagement is low and secondary products/services are not effectively promoted
Solution Approach 1:
The patent replaces traditional mechanical media delivery (physical signage, flyers) with an electronic system using fuel dispensers equipped with displays and processors. The system delivers personalized digital media content to customers during fueling transactions, transforming the delivery mechanism from static physical media to dynamic electronic communication while maintaining simplicity of operation.
Solution Approach 2:
The system enables self-service by automatically delivering personalized media content through the fuel dispenser interface without requiring additional manual intervention. The processor selects and presents media based on customer attributes and transaction data, allowing the system to serve itself in terms of content delivery while engaging customers with relevant promotions and information.
2Device complexity
If traditional media delivery methods are used, then implementation is simple, but secondary products and services cannot be effectively delivered to fuel-purchasing customers
Solution Approach 1:
The fuel dispenser is transformed into a multi-functional device that not only dispenses fuel but also delivers personalized media content and promotes secondary products and services. The system uses the existing fuel dispenser infrastructure to perform additional functions, including customer identification, personalized content selection, and targeted promotion delivery, thereby reducing the need for separate dedicated systems.
Solution Approach 2:
The media delivery system is segmented into distinct functional modules within the fuel dispenser: customer identification module, attribute analysis module, media selection module, and delivery module. This segmentation allows the complex task of personalized media delivery to be broken down into manageable components while maintaining overall system simplicity through integrated operation.
3Ease of operation
If customers are left idle during fueling transactions, then no additional engagement activities are needed, but customers are not meaningfully occupied or engaged with secondary products/services
Solution Approach 1:
The system ensures continuity of useful action by providing engaging media content and interactive elements during the entire fueling transaction period. Instead of leaving customers idle, the system continuously presents personalized promotions, gaming applications, or informational content that occupies and engages customers throughout the waiting time, transforming unproductive idle time into opportunities for secondary product promotion.
Solution Approach 2:
The system performs preliminary actions by pre-selecting and preparing personalized media content based on customer attributes before the fueling transaction begins. This allows the content to be immediately available and relevant when the customer is at the pump, eliminating idle time by having engaging material ready in advance rather than requiring additional setup during the transaction.
Data Source
AI summary
First data characterizing an attribute of a fuel dispenser user interacting with a fuel dispenser having an interactive display can be received. Second data characterizing a gaming application for presentation on the interactive display of the fuel dispenser can be determined based on the received first data and using a first predictive model that predicts an association of the gaming application with the fuel dispenser user characterized by the first data. The second data can be provided such that an instance of the gaming application is presented on the interactive display of the fuel dispenser. Related apparatus, systems, methods, techniques, and articles are also described.