Full wing display

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

Conventional paperboard displays in retail environments lack sufficient space for textual and graphical information while being used for product display, and they do not efficiently utilize their volume and surface area when transitioning between stowed and deployed conditions.

Innovation Solution

A corrugated paper display design that folds into a compact stowed condition and expands to a deployed condition with increased height, featuring a rectangular sleeve, segmented shelf support panels, and a graphics extension panel, allowing for enhanced print space and adjustable compartments for product display.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Area of moving object

If the display structure is expanded to provide more print space and product display area, then the surface area for information display is improved, but the volume and storage space requirements increase

Engineering Contradiction:
Improveprint space surface areaVSAvoiddisplay volume
Core Design Contradiction:
Area of moving objectVSVolume of moving object

Solution Approach 1:

The patent applies nesting by placing the third panel inside the rectangular sleeve formed by the first panel. When stowed, the third panel is nested within the sleeve structure, minimizing volume. When deployed, the third panel extends outward to provide additional print space and display area, effectively resolving the contradiction between large surface area and small storage volume.

Inventive Principle:
Principle #7Nested doll (Nesting)

Solution Approach 2:

The patent implements dynamics through the hinged connection between the third panel and the rectangular sleeve. This hinge allows the display to dynamically transition between a compact stowed configuration and an expanded deployed configuration, enabling the surface area to be increased when needed while maintaining a small volume for storage and shipping.

Inventive Principle:
Principle #15Dynamics

2Volume of moving object

If the display is designed to be compact for storage and shipping, then the volume is reduced, but the available space for product information and display is limited

Engineering Contradiction:
Improvestowed volumeVSAvoiddisplay surface area
Core Design Contradiction:
Volume of moving objectVSArea of moving object

Solution Approach 1:

The patent applies dimensionality change by utilizing the third dimension (depth/extension) through the hinged third panel. When deployed, the third panel extends in a new dimensional direction from the rectangular sleeve, effectively increasing the total display surface area without proportionally increasing the base volume, thus resolving the contradiction between compact storage and adequate display space.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

3Ease of operation

If conventional paperboard displays are used for product display, then product holding function is achieved, but there is little room for textual and graphical information about the product

Engineering Contradiction:
Improveproduct display functionVSAvoidproduct information space
Core Design Contradiction:
Ease of operationVSLoss of information

Solution Approach 1:

The patent merges multiple functions into a single integrated structure. The third panel serves dual purposes: it provides additional structural support when stowed within the sleeve, and it provides extensive additional print space and display area when deployed. This merging of structural and informational functions resolves the contradiction between product display capability and information space availability.

Inventive Principle:
Principle #5Merging (Combining)

Data Source

PatentUS11832741B2Full wing display
Publication Date: 2023.12.05 MENASHA CORP
  • US11832741B2 patent drawing
  • US11832741B2 patent drawing
  • US11832741B2 patent drawing

AI summary

A corrugated paper display moveable from a stowed condition to a display condition is described herein. The display has a first rectangular sleeve having opposed lateral edges, a front edge, and a back edge. Two side panels one of each are attached respectively to one of each of the two opposed lateral edges. A back wall is connected to the back edge and the two side panels. A rectangular display compartment extends between the opposed side walls and a shelf is positioned in the rectangular display compartment. A front panel is hingedly connected to the first sleeve and rests on top of the first sleeve when in the stowed condition. When in the deployed condition, the front panel extends from the first sleeve to form a body of a second height which is 1.5 to 2.5 times greater than the first height.