Fused Relationship Network for Cross-Platform User Recommendation

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Solution Overview

Problem

Current user recommendation systems face inefficiencies and inaccuracies due to the limited scope of user relationship networks on single platforms, which fail to capture diverse user needs and interactions across multiple platforms.

Innovation Solution

A method and apparatus for recommending information based on a fused relationship network, where nodes represent users, edges contain interaction information with weights determined by interaction and data source information, allowing for the determination of association relationships and targeted information recommendations across multiple platforms.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Device complexity

If user recommendation is based on single-platform operation data, then the system is simple to implement, but the recommendation accuracy and efficiency deteriorate due to limited scope of user relationships

Engineering Contradiction:
Improvesystem complexityVSAvoidrecommendation accuracy
Core Design Contradiction:
Device complexityVSMeasurement precision

Solution Approach 1:

The patent merges user relationship networks from multiple platforms into a unified fused relationship network. This combines data from different sources to create a comprehensive view of user relationships, thereby improving recommendation accuracy without requiring complete reconstruction of the system architecture.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The fused relationship network serves multiple functions: it captures user relationships across different platforms, enables diverse recommendation scenarios, and adapts to various data types. This multi-functionality allows a single system to handle complex cross-platform recommendations while maintaining operational simplicity.

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Adaptability or versatility

If user relationship network expands to multiple platforms, then the coverage of user relationships improves, but the complexity of data processing and network management increases

Engineering Contradiction:
Improveuser relationship coverageVSAvoiddata processing complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent segments the fused relationship network into platform-specific sub-networks while maintaining a unified overall structure. This segmentation allows independent processing of each platform's data, reducing the complexity of managing multi-platform relationships while preserving comprehensive user relationship coverage.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent introduces a fused relationship network as an intermediary layer between multiple platform data sources and the recommendation engine. This intermediary abstracts and standardizes diverse platform data, simplifying the processing complexity while expanding user relationship coverage across platforms.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Measurement precision

If edge weights are determined based on both interaction information and data source information, then the precision of association relationships improves, but the computational requirements increase

Engineering Contradiction:
Improveassociation relationship precisionVSAvoidcomputational power
Core Design Contradiction:
Measurement precisionVSPower

Solution Approach 1:

The patent changes the parameters used for edge weight determination to include both interaction information and data source information. This multi-parameter approach improves association relationship precision by considering multiple factors, while the weighted fusion mechanism manages computational requirements through efficient parameter integration.

Inventive Principle:
Principle #35Parameter changes

Data Source

PatentUS11514063B2Method and apparatus of recommending information based on fused relationship network, and device and medium
Publication Date: 2022.11.29 BEIJING BAIDU NETCOM SCI & TECH CO LTD
  • US11514063B2 patent drawing
  • US11514063B2 patent drawing
  • US11514063B2 patent drawing

AI summary

The present disclosure provides a method and an apparatus of recommending information based on a fused relationship network. The method includes: determining association relationships between an any node and other nodes in the fused relationship network based on at least one of a weight, interaction information and data source information of the interaction information of an edge; and recommending information to a user represented by the any node based on the association relationships. The present disclosure further provides an apparatus of recommending information based on a fused relationship network, and an electronic device and a storage medium.