Game Apparatus Dynamic Advertisement Control via Spectator Feedback
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Solution Overview
Problem
Existing video distribution services and game systems lack the ability to dynamically control advertisement display in virtual spaces based on the presence of spectators, leading to ineffective advertising strategies.
Innovation Solution
A game system and method that includes a game apparatus communicating with a distribution system to generate video information indicating the state of a virtual game space, acquire spectator apparatus information, and control advertisement display in real-time based on this information, ensuring advertisements are shown to spectators effectively.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If advertisements are shown on objects in a virtual space without considering spectator presence, then the advertisement display system is simple and easy to operate, but the advertising effectiveness is poor and cannot be optimized
Solution Approach 1:
The system implements feedback by acquiring spectator apparatus information from the distribution system and using this information to control advertisement display in the virtual space. The game apparatus receives feedback about spectator presence and adjusts advertisement display accordingly, creating a closed-loop system that optimizes advertising effectiveness based on real-time spectator data.
Solution Approach 2:
The advertisement display system transitions from a static configuration to a dynamic one. The game apparatus dynamically adjusts advertisement display in the virtual space based on real-time spectator apparatus information received from the distribution system, allowing the system to adapt to changing spectator conditions and optimize advertising effectiveness.
2Adaptability or versatility
If the game apparatus acquires and processes spectator apparatus information to control advertisement display, then advertising effectiveness is improved, but the processing time and system response time increase
Solution Approach 1:
The distribution system performs preliminary action by acquiring and preparing spectator apparatus information in advance. The game apparatus receives this pre-processed information from the distribution system, reducing the processing time required at the game apparatus end and enabling faster response in controlling advertisement display.
Data Source
AI summary
A non-transitory computer-readable recording medium having instructions stored therein causes at least one processor of a game apparatus to: communicate with a distribution system configured to distribute videos to a plurality of terminal apparatuses; progress a computer game; generate, based on a progress of the computer game, video information that is used to play a video of the computer game indicating a state of a virtual space of the computer game; supply the video information to the distribution system; acquire spectator apparatus information from the distribution system, the spectator apparatus information relating to at least one spectator apparatus that is a part of the plurality of terminal apparatus, and receives a video based on the video information from the distribution system; and control display of an advertisement in the virtual space, based on the spectator apparatus information.