Game Apparatus Advertisement Targeting via Spectator Data
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Solution Overview
Problem
Existing game systems fail to effectively control the content of advertisements displayed in virtual spaces during computer games, as they do not consider the presence of spectators watching the game video.
Innovation Solution
A game system and method that communicates with a distribution system to generate video information based on game progress, acquires spectator information from terminal apparatuses, and controls advertisement content in the virtual space based on this information to tailor advertisements to the audience.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If advertisements are displayed in virtual space without considering spectator information, then advertisement display is simple and straightforward, but advertisement effectiveness and user engagement are reduced
Solution Approach 1:
The system performs preliminary actions by acquiring spectator information in advance before advertisement display decisions are made. The game apparatus obtains spectator data from the distribution system prior to determining advertisement content, allowing for targeted advertisement selection based on spectator characteristics such as age, gender, and location.
Solution Approach 2:
The system implements feedback by using spectator information to dynamically adjust advertisement content. The distribution system provides spectator data back to the game apparatus, which then uses this feedback to select and display appropriate advertisements tailored to the spectator demographic.
2Loss of information
If spectator information is acquired and used to control advertisement content, then advertisement targeting and user engagement improve, but information acquisition and processing requirements increase
Solution Approach 1:
The distribution system serves as an intermediary that handles the complex task of collecting, managing, and providing spectator information to the game apparatus. This mediator approach allows the game apparatus to utilize spectator data without bearing the full burden of information acquisition and processing infrastructure.
Data Source
AI summary
A non-transitory computer-readable recording medium having instructions stored therein causes at least one processor of a game apparatus to: communicate with a distribution system configured to distribute videos to a plurality of terminal apparatuses; progress a computer game; generate, based on a progress of the computer game, video information that is used to play a video of the computer game indicating a state of a virtual space of the computer game; supply a distribution video based on the video information to the distribution system; acquire spectator information from the distribution system, the spectator information relating to at least one spectator apparatus that is a part of the plurality of terminal apparatuses, and receives the distribution video from the distribution system; and control content of an advertisement to be displayed in the virtual space, based on the spectator information.