Game Audio Audibility Evaluation Under Variable Play Environments
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
The effectiveness of audio advertisements in games is difficult to evaluate due to varying play environments, making it challenging to recognize the content, and there are currently no reasonable evaluation criteria.
Innovation Solution
A system that detects the play environment and calculates the audibility of advertising audio based on factors such as audio output settings, volume, use of headphones, and visual information, to determine the effectiveness of the advertisement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If audio advertisements are played in games, then advertising effectiveness is improved, but audibility varies depending on play environment making evaluation difficult
Solution Approach 1:
The patent changes the evaluation parameter from subjective impression to objective measurement by detecting audio output settings, volume levels, and play environment parameters. This allows standardized evaluation of audibility across different play environments by quantifying the actual audio conditions during advertisement playback.
2Adaptability or versatility
If other audio is played at high volume during advertising audio, then game immersion is improved, but advertising audio becomes difficult to hear
Solution Approach 1:
The patent implements feedback by detecting the actual play environment parameters (audio output settings, volume levels, other audio playback status) and using this information to evaluate advertising effectiveness. This feedback mechanism allows the system to account for the impact of other audio on advertising audibility and provide accurate effectiveness measurements despite varying game audio environments.
Data Source
AI summary
A terminal device for executing a control of a game in which an advertising audio can be played includes a play environment detection unit and an audibility calculation unit. The play environment detection unit detects a play environment in a period related to a playback of the advertising audio. The audibility calculation unit calculates the audibility of the advertising audio based on the play environment detected by the play environment detection unit.