Game-Based Content Recommendation System for Social Awareness

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Solution Overview

Problem

Social bookmarking systems often fail to provide users with awareness of relevant content, especially when users with shared interests are not within their social network or when automated systems cannot detect common interests, leading to missed recommendations and lack of awareness of content.

Innovation Solution

An online game-based method and system that retrieves contacts for a player, lists content associated with them, and prompts the player to identify the source of selected content, awarding points for correct identification and recommending content to the incorrect source, thereby incentivizing users to actively identify relevant content sources.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Extent of automation

If automated social bookmarking systems are used to provide content recommendations, then content sharing can occur automatically, but users with shared interests outside the social network or with unstated interests are omitted from recommendations

Engineering Contradiction:
Improveautomated content sharingVSAvoidrecommendation accuracy
Core Design Contradiction:
Extent of automationVSReliability

Solution Approach 1:

The system uses gameplay actions performed by users to automatically generate content recommendations for their contacts. By having users actively play the game and make selections, the system leverages their personal knowledge and interests without requiring explicit configuration or manual setup, thereby improving recommendation accuracy while maintaining automation.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The game provides immediate feedback to players through points accumulation and score tracking. This feedback mechanism motivates users to make accurate identifications of content sources, which in turn refines the recommendation system's understanding of user interests and improves overall recommendation reliability.

Inventive Principle:
Principle #23Feedback

2Reliability

If users manually recommend content to friends, then personal knowledge of interests can be applied, but the process is tedious and requires proactive involvement without incentive

Engineering Contradiction:
Improverecommendation personalizationVSAvoidmanual recommendation effort
Core Design Contradiction:
ReliabilityVSEase of operation

Solution Approach 1:

The system automatically performs the manual recommendation task by using gameplay data to generate and send content recommendations to contacts. Users simply need to play the game and make selections during gameplay, and the system handles the tedious manual processes of identifying interests, selecting contacts, and delivering recommendations automatically.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The game awards points and provides feedback to users for accurate identifications, transforming a tedious manual process into an incentivized activity. This feedback mechanism motivates users to engage with the system actively while the system automatically handles the recommendation distribution.

Inventive Principle:
Principle #23Feedback

3Adaptability or versatility

If social bookmarking systems are used, then content can be shared within social networks, but users outside the network or with unstated interests cannot receive relevant content

Engineering Contradiction:
Improvecontent sharing scopeVSAvoidrelevant content awareness
Core Design Contradiction:
Adaptability or versatilityVSLoss of information

Solution Approach 1:

The system serves multiple functions: it provides content recommendations within existing social networks through gameplay interactions, and simultaneously extends content discovery to contacts outside the network by using the game's contact list functionality. This multi-functionality allows the system to maintain social network benefits while expanding reach to users who would otherwise miss relevant content.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS8028022B2Generating content recommendations from an online game
Publication Date: 2011.09.27 ACTIVISION PUBLISHING INC
  • US8028022B2 patent drawing
  • US8028022B2 patent drawing

AI summary

A content recommendation method can include retrieving contacts for a player of a content recommendation game and listing content associated with the retrieved contacts and prompting the player in response to a selection of a particular one of the listed content to identify a specific one of the retrieved contacts as a source associated with the particular one of the listed content. The particular one of the listed content can be recommended to the identified specific one of the retrieved contacts when the player has incorrectly identified the specific one of the retrieved contacts as a source associated with the particular one of the listed content. Otherwise, the player can be awarded points in the game to a game score for the player for having correctly identified the specific one of the retrieved contacts as a source associated with the particular one of the listed content.