Game Machine Message Output Controller for Personalized Player Engagement
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Solution Overview
Problem
Casinos face challenges in cost-effectively communicating with all players, as current methods, such as hiring hosts and hostesses, are too expensive to implement for all players, and existing systems fail to provide personalized and relevant information to players in a non-intrusive manner, overwhelming them with unsolicited messages.
Innovation Solution
A dynamic system that uses game machines to deliver personalized messages, such as promotional, instructive, and communication messages, based on player preferences and activities, through various formats like pop-up windows, audio, and video, while minimizing interference with gaming and avoiding spam, by employing a controller that manages message output based on trigger conditions and player engagement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If hosts and hostesses are hired to communicate with players, then player service quality is improved, but cost increases significantly
Solution Approach 1:
The system enables players to receive personalized communications and information through their own gaming devices without requiring human hosts or hostesses. The gaming device automatically delivers messages based on player preferences, activities, and triggers, allowing the system to serve itself rather than requiring human intervention for player communication.
Solution Approach 2:
The patent replaces the mechanical system of human hosts and hostesses with an automated electronic communication system. The gaming device uses software modules to determine, retrieve, and deliver personalized messages to players, substituting human communication mechanisms with automated digital systems that reduce costs while maintaining service quality.
2Productivity
If messages are delivered to players frequently, then player engagement is improved, but player frustration increases due to overwhelming unsolicited messages
Solution Approach 1:
The system delivers personalized messages tailored to each player's specific preferences, activities, and triggers rather than sending generic communications to all players. Each player receives locally customized content that is relevant to their individual gaming behavior and preferences, reducing frustration while maintaining engagement.
Solution Approach 2:
Instead of forcing messages onto players regardless of their interest, the system inverts the approach by selectively delivering only those messages that players are likely to find relevant based on their preferences and activities. The communication is triggered by player actions rather than interrupting players with unsolicited messages.
3Ease of operation
If personalized messages are provided to players, then player satisfaction is improved, but system complexity increases
Solution Approach 1:
The system performs preliminary actions by allowing players to set their preferences, activities, and triggers in advance. Players configure their desired message types, delivery methods, and conditions before receiving communications. This pre-configuration simplifies the system's operation during message delivery, as the personalized content is prepared based on advance player inputs rather than requiring complex real-time analysis.
Data Source
AI summary
The invention allows a casino, or other entity, via a game machine, to provide relevant information at appropriate times, and/or in response to appropriate events, to players using the game machine. A dynamic and flexible system adapted to interact with players on an individual basis by aiding in the management, determination, distribution, and delivery of promotional, inspirational, instructive, informational, communicative, incentive, and other types of messages, is provided. Various methods are provided to ensure that receiving messages at a game machine enhances a player's overall gaming experience by selectively outputting helpful and desirable messages to players while minimizing interference with the players' gaming and to avoid overwhelming players with unsolicited, unwanted, and/or irrelevant messages.