Incentivizing User Log-in During Game Wait Periods
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Solution Overview
Problem
Users tend to log out of their online game accounts during wait periods for timed in-game tasks, leading to reduced engagement and potential loss of rewards, as existing systems do not effectively incentivize re-engagement before task expiration.
Innovation Solution
A system that determines a reengagement time period, which expires before the wait period of ongoing in-game tasks, providing awards to users who log in and meet specific redemption criteria, such as logging in before, during, or after the reengagement time period, to encourage timely re-engagement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If users are allowed to log out during wait periods for timed in-game tasks, then user freedom and flexibility are improved, but user engagement and reward redemption are worsened
Solution Approach 1:
The system determines a reengagement time period that expires before the wait period for ongoing in-game tasks. This preliminary time window incentivizes users to log back in before their tasks expire, ensuring they can redeem rewards. The award component associates awards with this reengagement period, creating a proactive incentive structure that prevents user disengagement.
Solution Approach 2:
The redemption component monitors user log-in status and provides feedback by granting awards when users successfully log in during the reengagement time period. This feedback loop reinforces desired behavior (logging in before task expiration) while the log-in history tracking provides continuous information about user engagement patterns.
2Productivity
If reengagement time periods are determined to expire before wait periods, then user reward redemption is improved, but system complexity is worsened
Solution Approach 1:
The system segments the time period into distinct components: the reengagement time period (for incentivizing log-ins) and the wait period (for task completion). This segmentation allows independent management of incentive timing and task timing, simplifying the logic for determining when awards become available versus when tasks complete.
Solution Approach 2:
The engagement component serves multiple functions: it determines reengagement time periods, tracks user log-in histories, and identifies when users have satisfied redemption criteria. This multi-functionality consolidates what could be separate complex systems into a single component, reducing overall system complexity.
3Productivity
If awards are provided based on log-in during reengagement time period, then user engagement is improved, but loss of time for task completion is worsened
Solution Approach 1:
The system converts the potential harm of users logging out during wait periods into a benefit by creating a reengagement incentive. The award for logging in during the reengagement time period transforms what could be a lost task completion opportunity into a positive reinforcement that ensures users return before their tasks expire.
Data Source
AI summary
User log-in to a user account of an online game may be incentivized by providing awards to the users for logging in. Reengagement time periods for individual ones of the user accounts may be determined. The reengagement time periods may be determined to expire at times when a user may be logged out and/or may be expected to be logged out. By way of non-limiting example, the reengagement time periods may expire during wait periods for ongoing in-game tasks. The awards may be provided based on the expiration of the reengagement time periods and the user accounts conveying satisfaction of award redemption criteria.