Game System Screen Discrimination for Automated Ad Distribution

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Solution Overview

Problem

Current game systems struggle to efficiently utilize game screens generated by players as advertisement materials, limiting the reduction of time and effort in preparing advertisements and failing to meet players' needs for contribution and promotion of attractive game screens.

Innovation Solution

A game system that includes a screen discrimination unit to identify suitable game screens, a data generation unit to create display data, and a data transmission unit to distribute these screens as advertisements to multiple users via an advertisement distribution system.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Manufacturing precision

If game screens are manually prepared for advertisements, then advertisement quality can be controlled, but time and effort consumption increases significantly

Engineering Contradiction:

Improveadvertisement qualityVSAvoidpreparation time

Core Design Contradiction:

Manufacturing precisionVSLoss of time

Solution Approach 1:

The system enables players to automatically generate and provide advertisement materials through their own gameplay. The game automatically captures game screens during play, and players can select and submit these screens as advertisement materials, eliminating the need for manual preparation by advertisers while maintaining authentic, high-quality content.

Inventive Principle:

Principle #25Self-service

Solution Approach 2:

The system creates copies of actual game screens generated during gameplay and uses these copies as advertisement materials. Instead of manually creating advertisements, the system captures and reproduces authentic game moments, significantly reducing preparation time while maintaining advertisement quality.

Inventive Principle:

Principle #26Copying

2Adaptability or versatility

If game screens are used as advertisement materials, then variety and attractiveness of advertisements improve, but system complexity increases

Engineering Contradiction:

Improveadvertisement varietyVSAvoidsystem complexity

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The game system performs multiple functions: it provides gameplay, automatically captures game screens, allows player selection and submission of screens, and distributes them as advertisements. This multi-functionality reduces the need for separate advertisement production systems while increasing advertisement variety through player-generated content.

Inventive Principle:

Principle #6Universality (Multi-functionality)

Solution Approach 2:

The system introduces an intermediary platform that connects gameplay with advertisement distribution. This platform automatically manages screen capture, player submission, and advertisement distribution, reducing system complexity by centralizing these functions while enabling diverse advertisement content through player participation.

Inventive Principle:

Principle #24Intermediary (Mediator)

3Productivity

If players can contribute game screens as advertisements, then player engagement and motivation increase, but control over advertisement content decreases

Engineering Contradiction:

Improveplayer contributionVSAvoidcontent control

Core Design Contradiction:

ProductivityVSEase of operation

Solution Approach 1:

Instead of requiring players to control all aspects of advertisement creation, the system allows partial player control: players can select from automatically captured screens and submit their choices. This partial control mechanism increases player engagement and contribution while maintaining manageable content control through automated capture and selection processes.

Inventive Principle:

Principle #16Partial or excessive action

4Productivity

If player-generated screens are distributed to multiple users, then advertisement reach and effectiveness improve, but time and effort for manual advertisement preparation is wasted

Engineering Contradiction:

Improveadvertisement effectivenessVSAvoidpreparation time

Core Design Contradiction:

ProductivityVSLoss of time

Solution Approach 1:

The system enables continuous generation and distribution of advertisement materials through ongoing gameplay. As players continuously play and generate new screens, the advertisement pool is continuously refreshed and distributed to multiple users, eliminating wasted preparation time and improving advertisement effectiveness through constant content updates.

Inventive Principle:

Principle #20Continuity of useful action

Data Source

PatentUS20240408497A1Game system, storage medium used therein, and control method

Publication Date: 2024.12.12 KONAMI DIGITAL ENTERTAINMENT CO LTD

AI summary

The present invention provides a game system that can utilize a game screen generated through play by each player as an advertisement material. A game machine (game system) is connected via a network to an advertisement distribution system that distributes an advertisement to a plurality of advertisement display devices and provides each player with a game that progresses on a series of game screens according to a play situation generated according to a play action of each player. Moreover, the game machine discriminates a specific game screen that satisfies an advertisement condition from among the series of game screens in the play of each player, generates display data for displaying the specific game screen, and transmits the generated display data to the advertisement delivery system so that a game advertisement including the specific game screen as the advertisement material is distributed as the advertisement.