Game Service Server Invitation Incentive System
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Solution Overview
Problem
Existing game service systems face low motivation for registered users to invite unregistered friends to games due to social reasons, leading to underutilization of invitation functions despite high benefits offered.
Innovation Solution
A server system that identifies unregistered users from a database, allocates invitation points based on user attributes, and displays these points along with invitation messages on a terminal device, motivating registered users to invite friends by offering bonus points for successful registrations.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If benefits to be allocated to an inviter are set to be relatively high, then the incentive for inviting friends increases, but the number of unregistered users invited remains low due to social reasons
Solution Approach 1:
The system performs preliminary actions by automatically identifying unregistered users from the SNS who are suitable invitee candidates before the inviter needs to invite them. This pre-processing reduces the effort required by users to find and invite friends, directly addressing the low motivation issue while maintaining high benefit allocations to attract more invitations
2Adaptability or versatility
If an invitation function is added to the game service, then the capability to invite friends is provided, but the function is not sufficiently utilized due to social reasons
Solution Approach 1:
The system enables self-service by automatically managing the invitation process. The server autonomously identifies suitable unregistered users, generates invitation information, and presents it to the inviter. This automation removes social barriers and effort requirements, allowing users to easily utilize the invitation function while maintaining high versatility in inviting different types of friends
Solution Approach 2:
The system implements feedback mechanisms by providing real-time information about invitation status, benefit allocation, and invitee registration verification. This feedback loop motivates users to continue using the invitation function by showing tangible results and progress, thereby increasing utilization rates while maintaining system adaptability
Data Source
AI summary
A method that for increasing the number of users making a registration to a game service by providing a motivation to a registered user, a game player of the game service, to invite more users to a game. When a user registered to the game service invites a friend to a game, a benefit assignment screen may be displayed on an invitation screen. Corresponding benefits may be determined based on information such as a preference and a skillfulness of the friend about a second game, or personal information of the friend, such as age or sex. In addition, the benefits may be assigned only during a predetermined period of time and accordingly, the registered user may be motivated to invite the friend.