Interactive Game System for Capturing Instinctual Consumer Preferences
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Solution Overview
Problem
Existing methods for collecting market research data through consumer preferences are inadequate in engaging digital-savvy consumers and effectively capturing instinctual preferences in a non-threatening manner.
Innovation Solution
A system comprising a display platform with scan codes, a controllable object equipped with a scanner, and a control unit providing a user interface to electronically capture user preferences through an interactive, competitive game format, where the controllable object hovers over the display platform to read scan codes representing market associations.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If traditional mass media advertising is used to reach consumers, then broad audience coverage is achieved, but consumer engagement and capture of instinctual preferences deteriorates
Solution Approach 1:
The patent replaces traditional mechanical/passive advertising methods with an electronic/digital interactive game system. Consumers use electronic devices to play games, scan codes, and provide feedback, transforming passive advertising reception into active electronic interaction that captures instinctual preferences more effectively
Solution Approach 2:
The system enables consumers to self-engage with market research through interactive gameplay. Participants autonomously play games, scan product codes, and provide preference data without requiring direct researcher intervention, thereby improving both engagement and data collection efficiency
2Ease of operation
If interactive online/video games are used to engage digital-savvy consumers, then consumer engagement improves, but physical presence and instinctual effect deteriorates
Solution Approach 1:
The patent merges the interactive digital elements of online games with physical board game components. The system combines electronic scanners, digital interfaces, and online connectivity with physical game boards, pieces, and face-to-face gameplay, creating a hybrid format that preserves instinctual interactions while incorporating engaging digital features
Solution Approach 2:
The patent introduces an intermediary hybrid game system that bridges the gap between purely digital and purely physical formats. This intermediary system uses electronic scanners and digital interfaces as mediators between physical game components and data collection mechanisms, maintaining the instinctual nature of physical gameplay while enabling precise digital measurement of preferences
Data Source
AI summary
An eliciting system is provided. The eliciting system may embody a method for collecting market research data by eliciting customer input through an interactive, competitive game format. The eliciting system may provide the game format by including a controllable object, a control unit and a display platform, wherein the display platform provides a plurality of scan codes presented in an eye-catching manner. The control unit provides a user interface and is adapted to remotely control the controllable object as it hovers over the display platform. The controllable object may provide a scanner for reading the plurality of scan codes. Each scan code may provide a market association with a good and/or service. Each market association scanned by the scanner is represented on the user interface, whereby the user of the control unit can view and approve of or disapprove of it, while the user controls the controllable object hovering over the display platform.