Game Video Scoring Model for User Appeal Evaluation

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Solution Overview

Problem

Conventional methods for assessing game and interactive content development are inaccurate and lack effective tools for evaluating user appeal, making it difficult to design engaging gameplay and promotional materials.

Innovation Solution

A system and method for analyzing video data using a video analysis model to generate scoring parameters, leveraging popular video content for training, and applying machine learning techniques to evaluate and modify game content for improved user appeal.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If conventional methods are used to assess game content by showing draft elements to a select group, then some evaluation can be obtained, but the accuracy of review for the intended audience is poor and it is difficult to obtain a desired focus group

Engineering Contradiction:
Improveevaluation accuracyVSAvoiddifficulty to obtain focus group
Core Design Contradiction:
Measurement precisionVSEase of operation

Solution Approach 1:

The patent replaces the mechanical system of manual focus group recruitment and human evaluation with an automated machine learning model that processes video content and generates evaluation scores. The video analysis model automatically assesses game content without requiring physical focus groups, thereby improving evaluation accuracy while eliminating the operational difficulty of obtaining and managing focus groups.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

2Adaptability or versatility

If no automated analysis system is used, then manual evaluation can be performed, but the process lacks effective tools for evaluating user appeal and designing engaging gameplay

Engineering Contradiction:
Improveevaluation capabilityVSAvoidlack of effective tools
Core Design Contradiction:
Adaptability or versatilityVSEase of manufacture

Solution Approach 1:

The video analysis model performs self-service by automatically processing video content, extracting features, and generating evaluation scores without requiring manual intervention. The system trains on diverse video data and independently applies learned patterns to assess game content, providing versatile evaluation capabilities while eliminating the need for additional manual tools or processes.

Inventive Principle:
Principle #25Self-service

3Loss of time

If promotional material is assessed prior to release using conventional methods, then some feedback can be obtained, but the assessment is difficult and time-consuming

Engineering Contradiction:
Improveassessment timeVSAvoidcomplexity of assessment process
Core Design Contradiction:
Loss of timeVSDevice complexity

Solution Approach 1:

The system performs preliminary action by training the video analysis model in advance on diverse video data before it is needed for actual game content assessment. This pre-training enables the model to quickly and accurately evaluate promotional material and game content when needed, reducing assessment time while the trained model handles the complexity internally without requiring complex manual processes at assessment time.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS12567254B2Systems and methods for analyzing video data and generating scoring data
Publication Date: 2026.03.03 SONY INTERACTIVE ENTERTAINMENT LLC
  • US12567254B2 patent drawing
  • US12567254B2 patent drawing
  • US12567254B2 patent drawing

AI summary

System, process and device configurations are provided for analyzing video data, such as electronic game data, and generating scoring data for video data. Processes and device configurations include training a video data analysis model to generate scoring parameters, and for an evaluation tool for video data. Highly viewed and popular videos may be used as training input to the video analysis model. At least one score parameter may be determined for scoring videos. For electronic games, at least one score may be associated with a game scene, gameplay storylines, and for scoring video data in general. Analysis of game titles and game design may be performed during design to ensure that game scenes will have a high likelihood of user interest. Embodiments may also include modifying gameplay and gameplay storylines, and evaluating game promotional videos.