Gaming Device Player Purchase Interface
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Solution Overview
Problem
Traditional gaming machines lack the capability to facilitate continued play and allow players to utilize their winnings or credits for purchasing non-gaming related items and services without leaving the machine, limiting the casino's ability to enhance player experience and increase revenue.
Innovation Solution
A gaming system and method that enables a gaming device to display itemized menus for purchasing both gaming and non-gaming items, allowing players to use their accounts or credit/debit cards to make purchases directly from the machine, integrating with a casino's online purchasing application for seamless transactions.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Duration of action of moving object
If traditional gaming machines are designed for gaming purposes only, then the machine structure remains simple and focused, but the player's attention and engagement time are limited
Solution Approach 1:
The gaming machine is transformed into a multi-functional device that not only provides gaming services but also enables players to purchase various items and services (food, beverages, merchandise, hotel accommodations, transportation) directly from the machine. This universality allows the machine to serve multiple purposes, thereby extending player engagement time without compromising its core gaming function
2Ease of operation
If players want to purchase items or services while gambling, then player convenience and engagement increase, but the system complexity increases due to integration of purchasing functionality
Solution Approach 1:
The purchasing system is merged with the gaming machine by integrating the player tracking card system with the point-of-sale functionality. The player's existing account and credit balance are used directly for purchases, eliminating the need for separate payment systems and simplifying the overall architecture while maintaining ease of operation
3Adaptability or versatility
If players can cash out partial winnings for purchasing items, then player flexibility and satisfaction increase, but the gaming revenue potential may be reduced
Solution Approach 1:
The system dynamically adjusts fund allocation by maintaining a credit balance that can be flexibly used for either continued gaming or purchasing items/services. Players can convert gaming credits to purchasing power and vice versa, creating a dynamic ecosystem where revenue is optimized through increased overall engagement rather than restricted to traditional gaming outcomes
Data Source
AI summary
A system and method of providing purchase of gaming and non-gaming services or items while continuing to use a gaming machine. The purchase activity is unrelated to the gambling activities provided by the gaming machine.