Gaming System Dynamic Signage Coordination

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Solution Overview

Problem

Gaming machines face challenges in enhancing entertainment value and attracting players, as existing signage and bonus games do not effectively differentiate or coordinate gaming experiences across multiple devices and community displays.

Innovation Solution

A gaming system with controllable dynamic signage, featuring a community display with multiple regions and an operator control computer that detects and coordinates supplemental features across gaming devices, offering a unified and engaging experience by determining the display of activatable features based on rule sets.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If individual displays are mounted on or near gaming devices, then game information can be displayed locally, but the ability to coordinate and unify gaming experiences across multiple devices and community displays is limited

Engineering Contradiction:
Improvecoordination capabilityVSAvoidsystem integration
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent combines individual gaming device displays with community displays into a unified networked system. The controller receives signals from multiple gaming devices and coordinates display content across all screens, merging previously separate display systems into an integrated whole that enables coordinated presentation of bonus games and game information across the entire casino floor.

Inventive Principle:
Principle #5Merging (Combining)

2Adaptability or versatility

If static signage is used for displaying game information, then the display content is simple to manage, but the entertainment value and player attraction are reduced

Engineering Contradiction:
Improvedisplay dynamismVSAvoidcontrol system
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent transforms static signage into dynamic displays that can change content based on game events, player actions, and controller directives. The display system transitions from fixed, unchanging information to adaptive, real-time content that responds to bonus game activations, player winnings, and other gaming events, significantly enhancing entertainment value while maintaining manageable complexity through centralized control.

Inventive Principle:
Principle #15Dynamics

3Adaptability or versatility

If multiple gaming devices operate independently, then each device can function autonomously, but the ability to provide a unified community gaming experience is compromised

Engineering Contradiction:
Improvecommunity coordinationVSAvoidcoordinated presentation
Core Design Contradiction:
Adaptability or versatilityVSLoss of information

Solution Approach 1:

The patent implements a feedback mechanism where the controller receives information from multiple gaming devices about bonus game activations and player actions. This feedback loop enables the controller to coordinate display content across the community display system, ensuring that all devices contribute to a unified gaming experience while maintaining their autonomous operation. The controller synthesizes information from various sources and distributes coordinated content back to the displays.

Inventive Principle:
Principle #23Feedback

Data Source

PatentUS9275519B2Gaming system having controllable dynamic signage
Publication Date: 2016.03.01 LNW GAMING INC
  • US9275519B2 patent drawing
  • US9275519B2 patent drawing
  • US9275519B2 patent drawing

AI summary

A gaming system comprises a first gaming device displaying a first primary wagering game in response to receipt of a first wager from a first player and a second gaming device displaying a second primary wagering game in response to receipt of a second wager from a second player. The system further comprises a community display having a plurality of display regions thereon, and at least one controller operative to (i) detect activation of a first supplemental feature by the first player, (ii) detect activation of a second supplemental feature by the second player, (iii) determine in which of the plurality of display regions to display the first and second supplemental features in accordance with at least a first rule set, and (iv) display the first and second supplemental features on the community display.