Gaming Floor Layout Updates Using Biometric Excitement Heatmaps

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Solution Overview

Problem

Existing gaming venue floor layouts are not optimized based on player experience, leading to suboptimal placement of games that fail to maximize use and engagement.

Innovation Solution

A system that utilizes biometric information from players to rate excitement levels, creating heatmaps and dynamically updating the floor layout to enhance player engagement and experience, including game suggestions and environmental adjustments.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If historical data such as venue occupancy and hold percentage is used to control floor layout, then the system can manage game placement, but the player experience and engagement are not optimized

Engineering Contradiction:
Improvefloor layout adaptabilityVSAvoidplayer experience information
Core Design Contradiction:
Adaptability or versatilityVSLoss of information

Solution Approach 1:

The system implements feedback by collecting biometric data from players during gameplay and using this information to dynamically adjust floor layout decisions. Sensors capture physiological responses, which are fed back into the layout optimization algorithm to continuously improve game placement based on actual player reactions rather than relying solely on historical financial data.

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

Biometric sensors serve as intermediaries between players and the floor layout management system. These sensors capture physiological data that indirectly reflects player experience, allowing the system to infer engagement levels and preferences without directly questioning players or relying on self-reported feedback.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Productivity

If biometric sensors and real-time monitoring are implemented to track player excitement levels, then player engagement can be optimized, but the system complexity increases

Engineering Contradiction:
Improveplayer engagementVSAvoidsystem complexity
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The floor layout management system is enhanced to perform multiple functions: it continues to analyze historical occupancy and financial data while simultaneously processing real-time biometric information. This multi-functionality allows the system to optimize game placement using both historical trends and current player states without requiring separate systems.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

Players inadvertently provide the data needed for optimization through their natural physiological responses during gameplay. The system captures biometric information passively without requiring players to actively participate in surveys or feedback mechanisms, making the data collection process self-service in nature.

Inventive Principle:
Principle #25Self-service

3Adaptability or versatility

If dynamic floor layout updates based on real-time biometric data are implemented, then game placement optimization is achieved, but the measurement and processing requirements increase

Engineering Contradiction:
Improvereal-time layout optimizationVSAvoidbiometric measurement precision
Core Design Contradiction:
Adaptability or versatilityVSMeasurement precision

Solution Approach 1:

The system processes biometric data at varying levels of detail depending on the situation. Rather than continuously analyzing every biometric parameter at maximum precision, the system adjusts the depth of analysis based on confidence levels and contextual factors, reducing processing demands while maintaining optimization effectiveness.

Inventive Principle:
Principle #16Partial or excessive action

Data Source

PatentUS12573264B2Adjusting floor layout based on biometric feedback for wagering games
Publication Date: 2026.03.10 INTERNATIONAL GAME TECHNOLOGY INC
  • US12573264B2 patent drawing
  • US12573264B2 patent drawing
  • US12573264B2 patent drawing

AI summary

Managing a gaming venue floor layout can comprise maintaining a biometric information model and a floor layout model. Biometric information can be received from sensors associated with players in a gaming venue, each player using a gaming system of the gaming venue. The plurality of gaming systems can be physically located in the gaming venue according to a predefined floorplan for the gaming venue. An excitement level for each player of the plurality of players can be rated based on the received biometric information and the biometric information model. A heatmap representing the gaming venue can be created based on the rated excitement level for and a location of each player of the plurality of players in the gaming venue. The predefined floorplan for the gaming venue can be updated based on the created heatmap and the floor layout model.