Pre-populated Gaming Messages with Direct Download Links

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Solution Overview

Problem

Current gaming systems are cumbersome for users to create and send mail communications, and they do not effectively leverage viral marketing opportunities, making it difficult for friends to download games mentioned in messages.

Innovation Solution

A gaming and media system that allows users to quickly create and send pre-populated messages with customizable game information, including achievements and scores, along with a direct link for easy game downloads.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If users manually create mail messages using the gaming keyboard, then communication functionality is provided, but the process is time consuming and cumbersome

Engineering Contradiction:
Improveease of message creationVSAvoidtime to create message
Core Design Contradiction:
Ease of operationVSLoss of time

Solution Approach 1:

The system stores preformed messages in memory that contain generic text templates with placeholders for game-specific information. When a user wants to send a message, the system automatically retrieves and populates these templates with current game data (scores, achievements, game name), eliminating the need for manual message composition and significantly reducing the time required to create communications.

Inventive Principle:
Principle #10Preliminary action

2Ease of operation

If users manually navigate through user interface screens to download a game, then game download functionality is provided, but the process is complex and time consuming

Engineering Contradiction:
Improveease of game downloadVSAvoidtime to download game
Core Design Contradiction:
Ease of operationVSLoss of time

Solution Approach 1:

The system introduces a direct download link as an intermediary element within the mail message itself. When a recipient receives a message about a game, they can click the embedded download link which directly initiates the game download process, bypassing the need to navigate through multiple user interface screens and manually search for the game in the store.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Adaptability or versatility

If current mail messaging systems are used, then user communication is enabled, but viral marketing opportunities are not leveraged

Engineering Contradiction:
Improvemarketing capabilityVSAvoidsystem functionality
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system merges the mail messaging function with the game download function by embedding direct download links within the message content. This combination allows the communication system to simultaneously serve its primary purpose of user interaction and its secondary purpose of promoting game sales, thereby leveraging viral marketing opportunities without requiring separate promotional systems.

Inventive Principle:
Principle #5Merging (Combining)

Data Source

PatentUS8591341B2User to user game referrals
Publication Date: 2013.11.26 MICROSOFT TECHNOLOGY LICENSING LLC
  • US8591341B2 patent drawing
  • US8591341B2 patent drawing
  • US8591341B2 patent drawing

AI summary

A method is disclosed in a gaming and media system for quickly and easily creating and sending mail communications including pre-populated, or preformed, messages. Upon receipt of a communication, a recipient may also quickly and easily download a game discussed in the message.