Gaming Platform Promotes Online Services via Universal Game Cards
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Solution Overview
Problem
Conventional promotions in the offline world are ineffective in attracting new customers, as they typically rely on discounts or rewards points that hold little value, and game promotions often favor rare game pieces, reducing the promotion to a sweepstakes model.
Innovation Solution
A computer-implemented gaming platform that leverages the popularity, educational, and entertainment value of games to promote online services, issuing game cards that can be used across various games, enhancing user experience and mitigating fraud and banner blindness through secure and viral marketing opportunities.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If conventional promotions use discounts or rewards points, then existing customers can redeem value, but new customers are not effectively attracted
Solution Approach 1:
The patent introduces game cards as an intermediary medium between the promotion and the user. These game cards function as a universal currency that can be exchanged for various prizes and rewards, making them more valuable than traditional points. The game cards serve as a mediator that bridges the gap between attracting new customers and providing meaningful rewards, as they can be redeemed for diverse items including games, merchandise, and services.
Solution Approach 2:
The game cards are designed with universal applicability, allowing them to be redeemed for multiple types of prizes and rewards across different platforms and services. This multi-functionality increases their perceived value and appeal to both new and existing customers, as a single card can provide access to various rewards rather than being limited to a single product or service.
2Reliability
If game promotions focus on rare game pieces, then jackpot winners are created, but the promotion becomes equivalent to a sweepstakes
Solution Approach 1:
The patent applies local quality by creating different tiers of game cards with varying levels of rarity and value. Common game cards provide basic rewards, while rare game cards offer premium prizes and exclusive benefits. This differentiation maintains engagement quality by providing meaningful challenges and collection opportunities for users who seek rare items, while still allowing easier participation for those who prefer common cards.
Solution Approach 2:
The promotion is segmented into multiple categories of game cards based on rarity and value, rather than using a single uniform card system. This segmentation allows users to engage with the promotion at different levels of complexity and investment, maintaining both the excitement of collecting rare items and the accessibility of obtaining common cards.
3Object-affected harmful factors
If game cards are made generic and featureless, then banner blindness is mitigated, but user motivation to collect is reduced
Solution Approach 1:
The patent applies local quality by making game cards visually distinct and appealing through unique designs, animations, and thematic elements that vary based on their rarity and associated rewards. Common game cards have simpler designs, while rare cards feature elaborate artwork and special effects. This differentiation maintains user engagement and collection motivation while ensuring that cards remain distinguishable from conventional advertisements to avoid banner blindness.
Solution Approach 2:
The game cards utilize varying colors, visual effects, and thematic designs to differentiate between common and rare cards, making them visually engaging and motivating users to collect. The visual differentiation helps users understand the value and rarity of each card type, enhancing their engagement while maintaining clarity that distinguishes them from advertisements.
Data Source
AI summary
The claimed subject matter relates to an architecture that can facilitate promotion of an online service. The architecture can provide for a games platform that can host a variety of games. The hosted games can be designed such that a user's experiences can be enhanced by game cards that can be discovered and retrieved while using the online service being promoted. Accordingly, the user's experiences can be enhanced as a function of the usage of the online service being promoted.