Gaming System Personalized Promotions via Player Preference Tracking
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Solution Overview
Problem
Existing player tracking systems in gaming establishments struggle to provide personalized promotions and incentives to customers due to incomplete or outdated information about player preferences, leading to unredeemed offers and inefficient targeting of rewards.
Innovation Solution
A gaming system that allows players to select preferences during gameplay, such as music or entertainment choices, which are tracked and used to determine personalized promotions and incentives based on their preferences, eliminating the need for surveys and ensuring timely updates on player interests.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If players are required to fill out surveys upon registration for player tracking programs, then casinos can collect information about player preferences, but players often neglect to fill out the survey because it is burdensome and they want to use their leisure time for other activities
Solution Approach 1:
The system automatically collects player preference information by monitoring which games players choose to play and how they play them, eliminating the need for players to manually complete surveys. The gaming system serves itself by gathering data through passive observation of player behavior patterns, game selections, and playing habits.
Solution Approach 2:
The patent replaces the mechanical survey-filling process with an automated electronic tracking system that captures player preferences through software monitoring of gaming machine interactions, card reader data, and game selection patterns, converting manual information gathering into an automated digital process.
2Productivity
If casinos provide promotional materials to players, then they can incentivize player behavior, but many promotions go unredeemed by players because they are not targeted to the right player groups
Solution Approach 1:
The system continuously monitors player gaming patterns, game selections, and preferences, using this feedback to dynamically identify which players are most likely to redeem specific promotions. This real-time feedback loop enables casinos to target promotions to players whose behavior indicates interest in related activities, significantly improving redemption rates.
Solution Approach 2:
The patent changes the parameters used for promotion targeting from basic demographic or registration data to dynamic behavioral parameters including game selection patterns, playing frequency, wager amounts, and preference categories, allowing for more precise promotion matching to player interests.
3Adaptability or versatility
If casinos send out promotions to all players, then they can maximize potential redemption opportunities, but they incur costs in providing promotional materials and many promotions go unredeemed
Solution Approach 1:
The system applies different promotion strategies to different player segments based on their specific gaming patterns and preferences. Instead of uniform promotion distribution, the system tailors promotion types, timing, and targeting to local player characteristics identified through behavioral analysis, sending promotions only to players whose gaming patterns suggest interest in those specific offers.
4Measurement precision
If casinos use existing player tracking data to classify players, then they can provide targeted promotions, but the information is often outdated or incomplete because surveys are not updated and player tastes change over time
Solution Approach 1:
The system continuously tracks player gaming behavior in real-time as players play games, ensuring preference data is constantly updated without requiring periodic survey interruptions. This continuous data collection maintains current and accurate player preference information, capturing changes in player tastes as they occur during normal gaming activities.
Data Source
AI summary
A gaming system including a tracking system or a player tracking system and plurality of gaming machines. The gaming machines include at least one display device and a plurality of player preferences selections. These player preference selections enable a player to choose one or more elements of the background or an entertainment setting of the gaming machine while they are playing a game at the gaming machine. The gaming machine enables the player to enter identification information at the gaming machine and choose at least one preference. The gaming machine tracks all of the preference selections made by the player. Upon meeting certain promotional criteria, the gaming machine determines a promotion to provide the player based on the preferences of that player. That is, the player does not directly select any promotions. The gaming system determines personalized promotions for the player based on the preference selections made by that player.