Gaming Session Device Matching for Continuous Player Analysis
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Solution Overview
Problem
Existing casino tracking systems fail to accurately associate gaming sessions with individual players, especially when traditional user identifiers are not presented, leading to discontinuous and uncorrelated gaming session data that disrupt downstream behavioral analytics.
Innovation Solution
Implementing a wireless communication module, such as a Bluetooth Low Energy transceiver, within electronic gaming machines to scan for proximate personal electronic devices during wagering sessions, capturing device identifiers, and linking anonymous and identified gaming sessions through server-side matching algorithms to create continuous, device-verified player activity chronologies.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If traditional player tracking systems are used that require explicit user identifiers, then player identification accuracy is improved, but data continuity and coverage are worsened because anonymous sessions cannot be tracked
Solution Approach 1:
The patent introduces device identifiers (such as mobile device IDs, MAC addresses, or IP addresses) as intermediary elements to link anonymous gaming sessions with player identities. These device identifiers act as mediators that enable tracking of players who do not explicitly provide traditional identifiers, thereby maintaining data continuity while preserving identification accuracy through the bridging of anonymous and identified session data
Solution Approach 2:
The system performs preliminary actions by capturing device identifiers at the start of gaming sessions before player identification occurs. By recording the device identifier when the player first interacts with the gaming machine, the system establishes a preliminary link that can later be connected to player identity data, ensuring continuous tracking even when players alternate between anonymous and identified modes
2Device complexity
If gaming session data is collected without device identifiers, then system complexity is reduced, but the ability to perform accurate behavioral analysis is worsened due to disconnected data
Solution Approach 1:
The patent makes the data collection system universal by enabling it to handle multiple types of players uniformly - both those who provide traditional identifiers and those who remain anonymous. The same infrastructure captures and processes device identifiers for all sessions, allowing the system to maintain simplified architecture while gaining enhanced behavioral analysis capability through the universal application of device-based tracking
3Stability of the object's composition
If device identifiers are collected and matched across sessions, then player activity continuity is improved, but data processing complexity is worsened
Solution Approach 1:
The patent applies segmentation by dividing the data processing into distinct modular components: session data collection module, device identifier extraction module, matching module, and behavioral analysis module. This segmentation allows each component to handle specific tasks independently, reducing overall processing complexity while maintaining the ability to create continuous player activity chronologies through the coordinated operation of these segmented functions
Data Source
AI summary
A technique for managing anonymous gaming session data includes obtaining an anonymous session data record and a corresponding device identifier. The device identifier is detected by performing a scan, from an electronic gaming machine and during an active gaming session, for nearby electronic devices. The device identifier is compared with one or more prior logged device identifiers associated with historic session data records to identify a matched device identifier. The technique identifies, from at least one of the historic data records having the matched device identifier, a user identifier. Moreover, the device modifies the anonymous session data record to include the user identifier.