Gateway Device Ad Insertion for HFC Network Personalization
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
In hybrid fiber-coaxial networks, customer premises equipment (CPE) devices lack the capability to store and replace targeted advertisements in media content files for multiple customer devices, limiting personalized advertisement delivery based on consumer behavior data.
Innovation Solution
A system comprising an advertisement server, a gateway device, and customer devices that communicate through an HFC network, where the gateway device, equipped with DOCSIS 3.0 standard and Wi-Fi router functionality, stores and inserts targeted advertisements into media content files based on consumer profile data, enabling personalized advertisement delivery across customer devices.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If CPE devices are used without gateway device intervention, then device simplicity is maintained, but targeted advertisement storage and personalization capability is lost
Solution Approach 1:
The gateway device serves as an intermediary between the HFC network and customer devices, performing advertisement insertion and profile data management functions centrally rather than requiring each CPE device to have these capabilities. This mediator approach enables targeted advertisement delivery while keeping individual customer devices simple.
Solution Approach 2:
The gateway device is designed with multiple functions including DOCSIS 3.0 cable modem functionality, Wi-Fi router functionality, and targeted advertisement insertion capabilities. By consolidating these diverse functions into a single universal device, the system achieves advertisement personalization without increasing complexity across multiple devices.
2Adaptability or versatility
If profile data is collected from multiple customer devices, then advertisement personalization is improved, but data management complexity increases
Solution Approach 1:
The patent extracts profile data collection and management functions from individual customer devices and consolidates them at the gateway device. The gateway requests profile data from each customer device and maintains a centralized profile data store, separating the complexity of data management from the simplicity of customer devices while enabling comprehensive personalization.
3Adaptability or versatility
If targeted advertisements are inserted at the gateway device, then advertisement relevance is improved, but processing time is increased
Solution Approach 1:
The gateway device performs preliminary actions by collecting and storing profile data from customer devices in advance, and pre-processing advertisement insertion decisions. When media content is delivered, the gateway can quickly insert relevant advertisements without real-time processing delays, reducing the time loss associated with advertisement personalization.
Data Source
AI summary
A device, system, and method implemented in a computer system for delivering targeted advertisements to a customer device on a network. A request is received from the customer device to download a media content file. Targeted advertisement opportunities are detected in the media content file. Profile data is received for the customer device, and targeted advertisements are received that relate to the profile data for the customer device. The media content file and the targeted advertisements are sent in response to the request from the customer device to download the media content file.