Gateway System for Content Diversity Control

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Solution Overview

Problem

Recommender systems in web services often create 'content bubbles' by providing non-diverse, personalized responses, limiting users' exposure to diverse content, even when such content may be of interest.

Innovation Solution

A system and method that processes responses from web services to determine diversity based on user specifications, modifying responses to ensure they are diverse by incorporating additional content from enrichment services if necessary, using a gateway computer system that intercepts requests and responses to enrich them with diverse information.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If recommender systems provide personalized content based on user preferences, then user engagement and relevance are improved, but content diversity and exposure to alternative viewpoints deteriorate

Engineering Contradiction:
Improvecontent relevanceVSAvoidcontent diversity
Core Design Contradiction:
ReliabilityVSAdaptability or versatility

Solution Approach 1:

The patent introduces a diversity evaluation service as an intermediary component between the recommender system and the content delivery system. This service independently evaluates the diversity of content in responses and provides feedback to modify the recommender system's behavior, thereby resolving the contradiction between personalization and diversity without requiring changes to the core recommender algorithms

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The system changes the parameter of content selection by introducing diversity constraints as new selection criteria. Instead of solely optimizing for relevance based on user preferences, the system adjusts the content selection process to incorporate diversity requirements, effectively modifying the recommendation parameters to balance both relevance and diversity

Inventive Principle:
Principle #35Parameter changes

2Ease of operation

If services increase content personalization to improve user experience, then user satisfaction is improved, but content bubble formation worsens

Engineering Contradiction:
Improveuser experienceVSAvoidcontent bubble
Core Design Contradiction:
Ease of operationVSObject-generated harmful factors

Solution Approach 1:

The patent implements a feedback mechanism where the diversity evaluation service continuously monitors the content responses and provides feedback signals to the recommender system. This feedback loop enables the system to detect when content bubbles are forming and automatically adjust recommendations to introduce diverse content, thereby maintaining user satisfaction while preventing content bubble formation

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

The diversity evaluation service acts as a mediator that sits between the recommender system and the user interface. It evaluates the diversity of content before it reaches the user and provides guidance to modify the recommendation process, effectively preventing harmful content bubbles from forming while preserving good user experience

Inventive Principle:
Principle #24Intermediary (Mediator)

3Measurement precision

If recommender systems filter content based on user interests, then information quality is improved, but exposure to diverse topics deteriorates

Engineering Contradiction:
Improveinformation qualityVSAvoiddiverse content exposure
Core Design Contradiction:
Measurement precisionVSLoss of information

Solution Approach 1:

The system applies partial action by selectively introducing diverse content only when necessary, rather than fundamentally changing the personalization approach. The diversity evaluation service identifies specific cases where diversity is lacking and applies targeted modifications to those specific recommendations, maintaining high information quality while occasionally introducing diverse content to prevent information silos

Inventive Principle:
Principle #16Partial or excessive action

Data Source

PatentUS11308275B2Management of content tailoring by services
Publication Date: 2022.04.19 INTERNATIONAL BUSINESS MACHINE CORPORATION
  • US11308275B2 patent drawing
  • US11308275B2 patent drawing
  • US11308275B2 patent drawing

AI summary

Embodiments of the present invention provide systems, methods, and computer program products for processing responses from services (e.g., content providers) and managing content tailoring by services and/or recommender systems used by those services. Embodiments of the present invention can afford users with the ability to control the diversity of content in responses provided by services based one or more detected themes of the responses. Furthermore, embodiments of the present invention may be used to provide users with enriched responses from services, without needing cooperation of those services.