Gateway Content Injection Engine for Public Access Control
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Solution Overview
Problem
Local network access providers have limited control over the content requested and viewed by users accessing the internet through public access points such as hotel rooms, airports, and coffee shops.
Innovation Solution
A system and method for injecting content into webpages at or local to a network access gateway, allowing local or remote content injection engines to add or replace content with advertisements or other information before delivering the webpage to the user.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If local network access providers allow users to access the internet through public access points, then users gain network access, but the providers have little control over the content requested and viewed by users
Solution Approach 1:
The patent introduces a content injection engine as an intermediary component between the network gateway and the end user. This engine intercepts web content, modifies it by injecting advertisements or relevant information, and then delivers the altered content to the user. The intermediary enables the network provider to control and modify content without blocking access, thus resolving the contradiction between providing network access and maintaining content control capability.
Solution Approach 2:
The system performs content modification before the original content reaches the user's device. By injecting advertisements or relevant information into the web content at the network gateway level, the provider prepares and alters the content in advance. This preliminary action ensures that users receive modified content while maintaining the appearance of normal web browsing, thus achieving content control without losing user access.
2Adaptability or versatility
If content is injected into webpages at the network gateway, then local network access providers can display advertisements and venue-specific information, but the original webpage content is altered
Solution Approach 1:
The content injection engine applies different modification strategies based on the specific requirements and context. It can inject advertisements, venue-specific information, or customized content into webpages depending on the user's location, preferences, and the nature of the requested content. This localized customization approach allows the system to maintain content integrity where appropriate while adding value where needed, thus resolving the contradiction between content customization and content integrity.
3Adaptability or versatility
If a content injection engine is deployed at the network gateway, then control over delivered content is achieved, but system complexity increases
Solution Approach 1:
The content injection engine is designed as a multi-functional module that can perform various operations including injecting advertisements, adding venue-specific information, modifying content based on user preferences, and adapting content to different devices. By consolidating these multiple functions into a single engine, the system achieves comprehensive content delivery control without proportionally increasing overall system complexity, thus resolving the contradiction between content control capability and system architecture complexity.
Data Source
AI summary
Aspects of the present disclosure include systems and methods for injecting content into a webpage at or local to a network access gateway. For example, in an embodiment, a network access gateway is provided for accessing the internet. A user logs onto the internet through the network access gateway and request a webpage. The gateway requests the webpage from the webpage provider. Before the gateway delivers the webpage to the user, the gateway, or a content injection engine local to the gateway, injects content, such as, for example, advertisements or other useful information, into the webpage and then sends the altered webpage to the user.