Gateway Privacy Protection via Anonymized Vector Assignment
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Solution Overview
Problem
The challenge lies in serving relevant shared content to internet users while protecting their privacy, as existing methods often require personal identification information (PII) to be transmitted, which can lead to data leakage and compromise user privacy.
Innovation Solution
A system and method utilizing a gateway to detect events, assign semi-stable identifications, and create vectors independent of PII, allowing for the transmission of anonymized data to serve relevant content without compromising user privacy, and enabling accurate measurement of content consumption.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If personal identification information (PII) is transmitted to serve shared content, then content relevance to users is improved, but user privacy is compromised
Solution Approach 1:
The patent extracts PII from the data transmission process by implementing a gateway that strips personal identification information before transmitting user data to shared content servers. The gateway maintains user behavior data for content matching purposes while removing identifiers that could compromise privacy, thus achieving content relevance without PII transmission.
Solution Approach 2:
The gateway acts as an intermediary between user devices and shared content servers. It receives user data, processes it by removing PII, and transmits only anonymized behavior patterns to the server. This intermediary mechanism enables content personalization while preventing direct exposure of user identity information.
2Productivity
If user behavior data is collected and transmitted for shared content serving, then content effectiveness is improved, but data leakage risk increases
Solution Approach 1:
The gateway extracts and removes sensitive personal identification information from user behavior data before transmission. Only anonymized behavioral patterns relevant to content matching are transmitted to shared content servers, reducing data leakage risk while maintaining content effectiveness through preserved behavior patterns.
Solution Approach 2:
The patent converts the potential harm of data transmission into benefit by transforming identifiable user data into anonymized behavioral patterns. The gateway processes raw user data to extract meaningful behavior patterns while removing identifiers, thus converting a security risk into a useful resource for content personalization.
3Object-affected harmful factors
If anonymized data is used instead of PII, then user privacy is protected, but content personalization accuracy may deteriorate
Solution Approach 1:
The gateway changes the parameters of user data by transforming identifiable PII into anonymized behavioral patterns. Instead of transmitting user identity information, the system transmits processed behavior patterns that retain personalization capability while eliminating privacy risks. This parameter transformation maintains sufficient accuracy for content matching without exposing user identity.
Data Source
AI summary
A system and methods for protecting privacy via a gateway are provided. The system includes a data store comprising a computer readable medium storing a program of instructions for performing the protection of privacy via the gateway; a processor that executes the program of instructions; an event detection unit to detect an event behind the gateway; a correlation unit to detect a source associated with the detected event; a semi-stable identification unit to assign a semi-stable identification for the associated source with the detected event; a vector assigning unit to assign a vector to data associated with the semi-stable identification, the vector being related to the source independent any personal identification information (PII); and a communication unit to transmit the vector to instigate an action.