Gateway Device for User-Targeted Content Delivery
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Solution Overview
Problem
Current content delivery systems deliver advertisements based on user location rather than user identity, leading to irrelevant ads and low conversion rates as they fail to target user interests effectively.
Innovation Solution
A gateway device associated with premises collects user information to make targeted content requests, allowing for personalized ad delivery based on user profiles and preferences.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Device complexity
If content delivery systems provide advertisements based on user location, then the system implementation is simple, but the ad relevance to user interests deteriorates
Solution Approach 1:
The patent introduces a gateway device as an intermediary component that sits between the content delivery system and the user. This gateway collects user information, determines user profiles, and makes targeted content requests on behalf of users. The intermediary enables the system to access user identity and interest data without fundamentally redesigning the entire content delivery infrastructure, thus improving ad relevance while maintaining reasonable system complexity.
Solution Approach 2:
The system performs preliminary actions by collecting user information and determining user profiles in advance before content delivery occurs. The gateway device proactively gathers user data, identifies user interests, and prepares targeted content requests ahead of time. This preliminary preparation enables the system to deliver highly relevant advertisements based on user identity rather than just location, significantly improving ad relevance and conversion rates.
2Ease of operation
If content delivery systems provide advertisements based on user location, then the system is easier to operate, but the conversion rate deteriorates
Solution Approach 1:
The gateway device performs self-service by automatically collecting user information, determining user profiles, and making targeted content requests without requiring manual intervention. The system autonomously processes user data, identifies interests, and prepares personalized advertisements, maintaining ease of operation while significantly improving conversion rates through targeted content delivery based on user identity and preferences.
3Device complexity
If content delivery systems provide advertisements based on user location, then the system complexity is low, but the ad targeting precision deteriorates
Solution Approach 1:
The patent segments the content delivery system into distinct functional components: a gateway device that handles user information collection and profile determination, and a content delivery system that handles content distribution. This segmentation allows each component to specialize in specific tasks, enabling precise user-targeted advertising while keeping individual component complexities manageable. The gateway handles the complex user data processing separately from the content delivery function.
Solution Approach 2:
The system applies local quality by tailoring content and advertisements to specific user characteristics and interests rather than using a uniform approach for all users. The gateway device determines individual user profiles based on collected information and makes targeted content requests customized to each user's preferences. This local customization of content delivery based on user identity and interests significantly improves targeting precision compared to location-based approaches.
Data Source
AI summary
Primary content can be sent to a premises. A gateway associated with the premises may perform content decisioning based on information associated with a user device at the premises.