Gaze-Based Dynamic Messaging for Electronic Gaming Machines

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Solution Overview

Problem

Existing electronic gaming systems lack innovative ways to engage players, as they primarily rely on static interfaces and do not effectively utilize player body and eye movements to enhance the gaming experience.

Innovation Solution

The implementation of a computer device and method that uses a camera to track player movements, allowing for dynamic changes in game components and messages based on player interaction, such as eye movements and gestures, to create a more immersive three-dimensional gaming environment.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If static interfaces are used in electronic gaming systems, then device complexity is reduced and ease of manufacture is improved, but player engagement and immersion are worsened

Engineering Contradiction:
Improveplayer engagementVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent replaces traditional mechanical interaction methods (buttons, levers, touchscreen) with a camera-based eye tracking system. The camera captures eye movement data and the processor interprets this data to control game components, substituting physical interaction mechanisms with optical sensing and computational processing. This enables dynamic adaptability to player engagement while managing system complexity through software-based solutions.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

Solution Approach 2:

The patent introduces a camera and processor as intermediary components between the player and the game interface. The camera captures eye movements, the processor analyzes this data to determine player intent, and then translates this into game control actions. This intermediary layer enables sophisticated player engagement tracking while keeping the core game logic separate and manageable.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Ease of operation

If eye tracking technology is implemented to track player movements, then player engagement and immersion are improved, but device complexity and manufacturing cost are worsened

Engineering Contradiction:
Improveplayer interactionVSAvoidsystem complexity
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The eye tracking system operates autonomously by continuously capturing and analyzing eye movement data without requiring player initiation or calibration adjustments during gameplay. The processor automatically interprets eye movements and translates them into game control actions, enabling seamless player interaction without adding operational complexity for the user.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The camera-based eye tracking system serves multiple functions: it tracks player attention, determines player intent, controls game components, and enhances immersion. This multi-functional approach consolidates what could be separate complex systems into a single integrated solution, improving ease of operation while managing device complexity through functional consolidation.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Loss of information

If dynamic message presentation based on eye movements is implemented, then information delivery effectiveness is improved, but processing requirements and system complexity are worsened

Engineering Contradiction:
Improvemessage comprehensionVSAvoidprocessing power
Core Design Contradiction:
Loss of informationVSPower

Solution Approach 1:

The system applies eye tracking analysis selectively to message presentation rather than continuously processing all game elements. The processor focuses computational resources on analyzing eye movements specifically when messages are displayed, determining whether the player is reading or scanning, and adjusting message presentation accordingly. This partial action approach improves message comprehension while reducing overall processing requirements compared to continuous full-system analysis.

Inventive Principle:
Principle #16Partial or excessive action

Data Source

PatentUS10339758B2Enhanced electronic gaming machine with gaze-based dynamic messaging
Publication Date: 2019.07.02 IGT CANADA SOLUTIONS ULC
  • US10339758B2 patent drawing
  • US10339758B2 patent drawing
  • US10339758B2 patent drawing

AI summary

A computer device and method for dynamically displaying at least one message to a player of a game are provided. The computer device may be an electronic gaming machine, and comprises a camera which can be used to collect data on the movement of a player of an electronic game. The movements of the player may then be analyzed and used to select message presentation rules based on player movement data. The message presentation rules may govern the presentation of new messages, the removal of old messages, or change the way a given message is presented.