Gaze-Data Valuation for Advertisement Spaces
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Solution Overview
Problem
Current advertisement valuation methods are inaccurate and labor-intensive, failing to capture actual viewership data for physical advertising spaces, limiting the monetization of potential advertising opportunities, especially for non-traditional spaces and individuals.
Innovation Solution
The use of gaze data from wearable computing devices to determine the value of advertising spaces by analyzing point-of-view videos and user profiles, enabling automatic and accurate valuation of various physical spaces, including those not typically considered for advertising, such as the back of a laptop or a pet.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If traditional advertisement valuation methods are used, then the valuation process is simple to implement, but the accuracy of viewership data is poor and the method is labor-intensive
Solution Approach 1:
The patent introduces wearable computing devices with gaze-tracking sensors as intermediaries between advertisers and advertisement spaces. These devices capture actual viewer attention data through eye-tracking technology, providing objective viewership measurements that resolve the contradiction between simple implementation and accurate measurement.
Solution Approach 2:
The patent replaces manual, labor-intensive valuation methods with automated computer-based analysis of gaze data. The system uses software algorithms to process wearable device data and automatically calculate advertisement space values, eliminating the need for human observers and significantly improving measurement precision while reducing labor requirements.
2Measurement precision
If gaze data from wearable devices is used to determine advertisement value, then the valuation accuracy is improved, but the system complexity and data processing requirements increase
Solution Approach 1:
The patent implements preliminary action by having wearable devices continuously collect and pre-process gaze data in the background before valuation is needed. The system maintains ready-to-analyze datasets of viewer attention patterns, so when advertisement space valuation is required, the data is already prepared and can be quickly processed, maintaining high accuracy without processing bottlenecks.
Solution Approach 2:
The system employs self-service mechanisms where the wearable devices automatically perform data collection, initial filtering, and validation without requiring external intervention. The gaze-tracking sensors continuously monitor viewer attention and automatically generate structured data that can be directly fed into valuation algorithms, reducing the burden on central processing systems and improving overall efficiency.
3Productivity
If automated valuation using gaze data is implemented, then labor requirements are reduced, but the initial setup and infrastructure costs increase
Solution Approach 1:
The patent applies universality by designing the wearable computing devices to serve multiple functions: they act as gaze-trackers for advertisement valuation, general-purpose computing devices for user interactions, and data collection tools for various research purposes. This multi-functionality justifies the infrastructure investment by providing returns across multiple applications, not just advertisement valuation.
Solution Approach 2:
The system utilizes parameter changes in the form of leveraging existing hardware capabilities (cameras, processors, sensors) already present in wearable devices and repurposing them for gaze-tracking. By changing the functional parameters of existing devices rather than building specialized equipment, the system reduces initial setup costs while maintaining high valuation efficiency.
Data Source
AI summary
Methods and systems herein may help to provide an advertisement marketplace for advertisements that are valued according to gaze data from wearable computing devices. An exemplary method involves: receiving a listing request to sell advertisement rights to an advertisement space, wherein the listing request corresponds to a user-account; determining an advertisement value for the advertisement space, wherein the advertisement value is based on occurrences of the advertisement space in gaze data, wherein the gaze data is received from a plurality of wearable computing devices and is indicative of a respective wearer-view associated with each of the devices; in response to the listing request, updating an advertising-space database with a listing for the advertisement space, wherein the listing indicates the advertisement rights are available for purchase at a listing price that is based on the advertisement value; and making the listing for the advertisement space available via a network-based advertisement marketplace.