Gaze-Triggered Content Display for Idle Mobile Devices
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Solution Overview
Problem
There is a need to utilize idle time of electronic devices, such as smartphones, to present information effectively to users in a non-intrusive manner, as existing advertising methods are often intrusive or ignored due to their timing and presentation.
Innovation Solution
Implementing a system that uses eye-tracking technologies to determine when a user is idle and willing to receive information, combining gaze detection with user inputs like shaking, tapping, or voice commands to present content, including advertisements, on the device's screen.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If advertisements are displayed during active usage, then ad visibility is improved, but user experience deteriorates due to intrusiveness
Solution Approach 1:
The system prepares and queues advertisements in advance during idle periods, then displays them at optimal moments when the user is naturally looking at the screen, rather than interrupting active usage. This preliminary preparation allows ads to be ready but not intrusive.
Solution Approach 2:
The advertisement display system dynamically adjusts based on real-time detection of user gaze direction and device idle state, transitioning between hidden and visible states only when conditions are favorable, making the ad delivery adaptive rather than static.
2Use of energy by moving object
If the device remains in standby state, then energy consumption is reduced, but information presentation opportunity is lost
Solution Approach 1:
Instead of keeping the device continuously awake to display information, the system uses periodic checks of user gaze and device state, activating the display only during brief windows when the user is looking at the screen and the device is idle, then returning to low-power standby.
Solution Approach 2:
The system automatically detects when the user is looking at the device and when it is in idle state, then self-activates to display information without requiring manual user intervention to wake the device, maximizing utilization of idle moments.
3Measurement precision
If eye-tracking sensors are continuously activated, then gaze detection precision is improved, but energy consumption increases
Solution Approach 1:
The eye-tracking sensor operates in periodic intervals rather than continuously, activating only when the device detects it is in idle state and potentially when the user is near or looking at the device, then returning to sleep mode to conserve energy.
Solution Approach 2:
The sensor activation state dynamically transitions between active and inactive based on real-time conditions including device idle state and detected user presence or gaze, optimizing the balance between detection accuracy and energy consumption.
Applied Scientific Principles
This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.
Function Achieved in This Case
This approach allows for effective and non-intrusive presentation of information during idle device time, enhancing user engagement and reducing waste by utilizing otherwise unused screen time, while minimizing battery consumption through strategic activation of sensors.
Implementation Method 1
a sensor 10 which tracks the eye of a user using eye-tracking technologies
Data Source
AI summary
Systems, methods and apparatus for presenting information using an electronic device. In an aspect, when a standby or idle device detects that a user gazes at it, it starts showing content items on a display. In other aspects, when a standby or idle device detects that a user shakes it, taps on it, or speaks to it, plus that the user gazes at it, the device begins to show content items on a display. The content items may include advertisements.