Generative AI Item Images for User-Preference Order Picking

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Solution Overview

Problem

Pickers face difficulties in accurately collecting items that reflect user preferences due to natural variation and lack of precise measurement tools, leading to inefficiencies and user dissatisfaction.

Innovation Solution

An online system uses a generative artificial intelligence model to generate images of items based on predicted user preferences, providing pickers with visual guidance to collect items consistently with user preferences.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If pickers manually estimate item attributes without precise measurement tools, then the collection process is simple and quick, but the accuracy of matching user preferences deteriorates

Engineering Contradiction:
Improveaccuracy of item attribute assessmentVSAvoidefficiency of item collection
Core Design Contradiction:
Measurement precisionVSProductivity

Solution Approach 1:

The system creates visual copies (images) of items with desired attributes based on user preferences. These generated images serve as visual templates that pickers can reference to identify and select items matching the desired characteristics, eliminating the need for precise measurement tools while maintaining accuracy.

Inventive Principle:
Principle #26Copying

Solution Approach 2:

The system introduces an intermediary component (the generative AI model) that translates user preferences into visual representations. This intermediary bridge allows pickers to understand and identify items based on visual cues rather than requiring direct measurement or estimation skills.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Reliability

If pickers spend time weighing and checking multiple items to find the right one, then the accuracy of matching user preferences improves, but the time required for item collection increases

Engineering Contradiction:
Improveconsistency of item preference matchingVSAvoidtime to collect items
Core Design Contradiction:
ReliabilityVSLoss of time

Solution Approach 1:

The system performs preliminary action by generating visual representations of items that match user preferences before the picker arrives at the store. These pre-generated images provide advance guidance, allowing pickers to quickly identify suitable items without needing to weigh or check multiple candidates during the collection process.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

Visual copies of target items are created in advance based on user preferences. These images serve as reference templates that enable pickers to make quick, accurate selections without iterative checking and weighing of multiple items.

Inventive Principle:
Principle #26Copying

3Measurement precision

If the system provides detailed instructions for item collection, then the accuracy of matching user preferences improves, but the complexity of the ordering process increases

Engineering Contradiction:
Improveaccuracy of preference specificationVSAvoidcomplexity of the ordering system
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

Instead of requiring complex user inputs or detailed specifications, the system generates visual copies (images) of items that inherently encode the preference information. This simplifies the user interface while maintaining precise preference matching, as users can visually confirm item characteristics without navigating complex specification fields.

Inventive Principle:
Principle #26Copying

Solution Approach 2:

The system replaces complex mechanical instruction-giving mechanisms with visual image generation. Rather than requiring detailed text instructions or complex parameter specifications from users, the generative AI model directly creates visual representations that convey all necessary preference information intuitively.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

4Productivity

If pickers rely on visual inspection alone to identify items, then the process is fast and simple, but the precision of matching specific user preferences deteriorates

Engineering Contradiction:
Improvespeed of item collectionVSAvoidaccuracy of preference matching
Core Design Contradiction:
ProductivityVSMeasurement precision

Solution Approach 1:

The system creates accurate visual copies of items with specific attributes that match user preferences. These generated images provide precise visual templates that enhance the picker's ability to quickly identify items with the correct characteristics through visual inspection alone, combining speed with precision.

Inventive Principle:
Principle #26Copying

Solution Approach 2:

The generative AI model changes the parameters of visual representation to optimally convey preference information. By adjusting image generation parameters based on user preferences, the system creates visual templates that make it easy for pickers to quickly and accurately identify matching items through visual inspection.

Inventive Principle:
Principle #35Parameter changes

Data Source

PatentUS20250307894A1Using a generative artificial intelligence model to generate an image of an item included in an order according to a predicted user preference associated with the item
Publication Date: 2025.10.02 MAPLEBEAR INC
  • US20250307894A1 patent drawing
  • US20250307894A1 patent drawing
  • US20250307894A1 patent drawing

AI summary

An online system retrieves user data for a user and applies a machine-learning model to predict a measure of preference of the user associated with an item category based on the user data. The system receives an order including an item in the item category and generates a prompt including the predicted measure of preference and a request to generate an image of the item that is consistent with the predicted measure of preference. The system provides the prompt to a generative artificial intelligence model to obtain an output and extracts, from the output, the image of the item that is consistent with the predicted measure of preference. The system sends the image to a picker client device associated with a picker to which the order is assigned, causing the device to display the image in association with instructions to collect the item to service the order.